Some VERY simple things to look for... So an ICO has a HUGE Market Cap... yet it's website is FILLED with typos (even if an ICO is from another country proofreading for sites, whitepapers etc. is ABSOLUTELY IMPERATIVE AND PROFESSIONAL!!!) and looks like it was put together in MAYBE 5 minutes... Would YOU trust that ICO? Simply put DYOR (do you own research on everyone and everything behind ICO's, and if YOU yourself don't truly understand Blockchain Tech etc. study up!!) Thanks @ivanli