Momentum: Revolutionizing Marketing and Loyalty

If you ask a businessman, what is the most important factor to run a successful business according to them, the answer in most of the cases would be customer loyalty. Brands do try a lot to ensure that they do not lose customers - ranging from special discounts and offers to some freebies. But what do the customers get in return for the huge profit that results from their loyalty?
The answer is nothing.

Attracting attention and appropriate data are the two most important things for any enterprise. It is high time that companies start rewarding customers for their attention as well as the valuable insights on their businesses that they get from their loyalty.

This is why Momentum has launched their platform. Using Momentum's platform, businesses can use cryptocurrencies to reward their customers based on their engagement and value addition to the company while allowing customers full control over their data.

What is Momentum?

With increasing number of smartphones in the world, mobile is the world's best marketing platform in the world. Momentum understands this and this is why they follow a mobile-centric approach.

Based on the consumer's location, time of the day, engagement with the company within a period of time and several other factors, content-rich assets are delivered to his/her mobile. This increases engagement.

With real-time data analytics, Momentum's data management platform identifies the right moment to interact and engage a customer to maximize the revenue of a company.

The features that separate Momentum from its competitors are:

• 1:1 engagement at the right time.
• Connection with the most relevant customers.
• Compelling content inviting people to read and interact.
• Rewards based on engagement.

Truly, Momentum with its unique features will change the traditional marketing approach.

How does it work?

The Mobile Moment is determined using several factors:

• Existing data - Social profiles, purchase history, user preferences and other existing data are analyzed.
• Situation data -Geographic location, movement, weather, and season - everything is taken into account to determine this.
• Intention - In-app behaviour, browsing, searching, login/registration, information requests are analyzed to determine the intention.

All of these are combined to obtain the mobile moment and based on that, various contents are sent to different customers to engage them.

Companies can also set their own marketing plans using the visual composer tools.

Some examples of usage of mobile moment are:

• For restaurants, customers sitting at home and browsing are encouraged to order food online while those on the road are encouraged to visit the restaurant physically.
• Customers who have purchased recently from a store and are near it once again will receive a message stating that they are entitled to a discount on their next purchase.
• A customer who has shown interest in televisions and is near an electronic store selling TVs will receive a discount coupon on TVs.

These are just a few of the use cases of the Momentum platform. With time, more engaging content resulting in better sales will be available on this site.

Not only this, customers are rewarded for every activity - ranging from updating their profiles to writing a review of a product that they have purchased from a store.

Momentum ensures this a win-win situation for both parties.

About ICO

The MobileBridge Momentum Token is a utility token that serves various purposes including a rewards and loyalty token as well as a cryptocurrency.

The total token supply is 1,000,000,000.

The ICO sale will begin on 26th April, 2018 and will continue for 1 month or till the hard cap is reached.

50% of the tokens will be available for sale during the ICO period.

The current exchange rate is $0.12/token.

The soft cap for the sale has been set at $3 million and the hard cap is $51 million.

Concluding Remarks:

With traditional marketing approaches, it has become nearly impossible for organizations to win and retain customers. Also, traditional marketing does not reward customers, even though they are the root cause of theirs as well as the business' profit.

Momentum removes the discrepancy and ensures that everyone is fairly rewarded. Using real-time data analytics, the right content is sent to the right person, and this ensures that chances of engagement are maximum.

Also, it rewards customers for various activities and loyalty while giving them complete control over their personal data.

Summing it up, Momentum is the perfect combination of all the changes that the marketing industry needed. It will surely revolutionize marketing and loyalty.

For more details visit:

Website: https://momentumtoken.io/

Whitepaper: https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper_-_FINAL_v1.0_1102018.pdf

ANN: https://bitcointalk.org/index.php?topic=2943654

Telegram: https://t.me/MomentumToken

Blog by: Lanirm Knayam

BitcoinTalk profile link: https://bitcointalk.org/index.php?action=profile;u=1308391