MEDIA PROTOCOL: Disintermediating the Content Market!!

I recently had a brush with horticulture and gardening, and instantly fell in love with it. A hooker of social platforms, I searched for days to find valuable content shared by users. The results were more or less a sorry sight! The poor algorithms adopted by these platforms are based on popularity rather than credibility. The more a post is liked, the higher it is viewed. Shuffled and ruffled, I had no way but to google it. And again hundreds of oblong and multipurpose results! Then I realized a problem with these platforms. They sell humongous content to zillions of viewers each day. The advertising costs and popularity determine how the content is viewed. Almost every time, the creators are unknown and all we know is the name of the newspaper or magazine. The other side of the table gets what and suffers to what extent, never reaches us.

Think of a place where the writer of your favorite article rewards you for reading his posts and you in return pay him for creating better content without the interference of any third parties. This idea surrounding publishers, brands and content creators has been put into practice by MEDIA PROTOCOL that removes the intermediary between the publishers and consumers so that the most appropriate content may be delivered.

It creates a direct channel for publishers to promote their content by incentivizing customers and for consumers to pay directly for content they subscribe or read.

The platform aims to provide an ecosystem for localized and community-driven apps that cannot find their due share on centralized platforms due to economies of scale.

The platform follows the reward system through ERC 20 based token - Media Tokens. There is a two-way flow of rewards from publishers to consumers and vice versa.

Hence, tokens are rewarded for reading content, sharing content on other websites and spending time on the platforms. Apps. It will be a host to a variety two-way DApps.

To put up a case study, it has formed its own crypto news providing an app called as CryptoCatnip. It does several things for its users:-

• Aggregates news from the crypto world
• Friendly user experience
• Incentivized content interactions
• Tracking through algorithms and blockchain provides for personalized recommendations and feed relevant to a particular customer.

The platform is consumer-centric and consumer-driven being based on blockchain it renders the platform trust less, transparent and secure. Tokens, smart contracts further ensure personalized economic system to suit the needs.

The third party dApps being hosted on the platform will provide for different features and focus areas. Other features such as publisher and analytics tools, accessible documentation and iOS and Android SDK.

Also, the personal details of the readers are never revealed, only their platform ID is circulated around.

Any URL can be registered against an Ethereum account. Through the valuable data collected through tracking of responses and feedback, a full-on advertising campaign or strategies can be easily planned.

The goodies!

• For consumers: **Consumers will be rewarded based on their type and time of interaction. The probable impact of their actions and preferences will be tracked too. They can collect tokens on the platform and keep them to gain value or pay tips. They can make microtransactions for paywalls and subscriptions.
• Content promoters or brands** incentivize consumption. Publishers can directly receive tips from the public.
• Content distribution platforms** that support MEDIA PROTOCOL receive a small percentage of the incentives through commission. They may similarly receive payments from brands and promoters based on their interaction and distribution.
• It is flexible and can be well tailored to suit one's need.
• The platform would ensure security through smart contracts which will be sent for audit by a third party.

MEDIA Token and ICO details:

It will be an ERC20 based utility town on the platform used for rewarding, tipping and commissioning tokens.

It will be a two-way token and will serve as the medium for greater exposure. The private sale is over. The token summit or ICO will be held in May 2018.

Concluding Remarks:

The content sharing, hiring and using platforms are few and highly disoperational. They lack transparency and third parties always squeeze the share of the creators while readers or users are reduced at the mercy of these centralized platforms.

MEDIA PROTOCOL, a localized community-based platform will benefit all the actors - publishers, content creators, users, dApps and others. The whitepaper doesn't mention the details about ICO and only s road map is suggested. The success of the platform will depend on the ability to adjust to the preferences of the users.

For more details visit:

Website: https://www.mediaprotocol.org/

Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf

Telegram: https://t.me/Media_Protocol_Community

Twitter: https://twitter.com/MEDIA_Protocol

Facebook: https://www.facebook.com/MEDIAProtocol

ANN Thread: https://bitcointalk.org/index.php?topic=3396313.new#new

Blog By: Lanirm Knayam

Bitcointalk Username: lanirm.knayam

BTT Profile: https://bitcointalk.org/index.php?action=profile;u=1308391

Ether Wallet Address: 0xD9992873e5c75FA43b0eAA61C27f3Eb1ba054A4D