SaTT - The Future of Advertising Transactions With a Smart Contract

kajiezunan (25)in #blockchain • 5 years ago

SaTT is a token-based blockchain utility that allows advertisement and payment exchanges.

SaTT is governed by a Smart Contract that lists advertising offers in the Ethereum blockchain, establishes the conditions for participating in campaigns, quantifies the success of the campaigns and guarantees the remuneration.

The advantage of a Smart Contract is to gather market offers in a decentralized database, set the rules that apply to advertising contracts, and automatically trigger payments when the transaction is performed. Means that the system is fast, cheap, secure and dynamic.

The goal of the project is to make the distribution of ads in the internet market fair, eliminating all restrictions and falsehoods induced by intermediaries of centralized companies.

Blockchain will include all current bids that allow any API or platform to perform operations, either as part of an ad moderator.

SaTT tokens will be used to regulate advertising transactions between advertisers and publishers, thanks to the SMARTCONTRACT technology of the Ethereum platform, SaTT tokens will make transactions faster and safer. Thanks to Smart Contract SaTT, an advertiser can easily create advertising campaigns whose terms of participation and results will be stored and registered by blockchain.

Principle of operation

The SaTT platform is a project created on the basis of the Ethereum Blockchain, within the framework of which product manufacturers are able to place the most effective advertising of their goods.

The actors within the framework of this platform will be:

advertisers and product manufacturers;
advertising agency;
observers.

The first and most significant participant of the platform is the advertiser, who will be provided with a graphical interface for interaction with other persons, where he will be able to:

create an advertising campaign by selecting the type of advertising and the desired resource for placement (Instagram, Facebook, YouTube or others), in parallel, specifying the number of clicks and clicks on the link;
choose an advertising Agency or a person who checks the terms of the contract;
sign a smart contract;
to check the quality of advertising;
find out the statistics of views and the effectiveness of the advertising product.

Problems with ads centering

Until now, there was no simple and effective offer to meet this need: it was human labor, agency work among others. Advertisers and publishers in many ad networks must rely on centralized ad agencies without being able to verify the statistical results provided, which can be distorted, making campaigns more expensive and dubious. In the event of a technical failure on a centralized platform, all ad campaigns will stop working until the issue is resolved, and if a centralized network is hacked, hackers can access all accounts on the system and cause problems.

SaTT project solution

The blockchain is a decentralized and distributed database that ensures the integrity of data and transactions. Thanks to the blockchain, advertisers and their campaigns are not connected to each other. Thus, they are not all affected by hackers or defects. Thanks to Smart Contract SaTT, ads and transactions are governed by stand-alone modules secured by the Ethereum blockchain. In the event of a malfunction of a module or Oracle, the integrity of other advertisers' ads is preserved.

The competition between Oracle modules ensures a high level of service and competitive rates. When using SaTTs, payments are immediate once the success criteria are met. Payments are not subject to transfer fees or currency conversion rates, providing the industry with significant savings.

What are the benefits of using the SaTT token

SaTT's primary interest is the use of the Smart Contract in dialog with third-party APIs to quantify the performance of a campaign and evaluate the value of the transaction.

Payments are immediate as soon as the success criteria are met. Payments are not subject to transfer fees or currency conversion fees, and billing data is falsification proof.

Dates and details of the ICO

Public sale of coins will be carried out in the period from may 1, 2018 to March 31 this year. During this period, the developers intend to sell 200 million coins. The cost of the 1st SaTT will be $ 0.42.

Softcap project - 3.36 million dollars, hardcap - 28.56 million dollars.

Conclusion

The SaTT platform, which allows advertisers to pay only for effective advertising, is able to attract many manufacturers of goods, as it will save them huge sums. No less attractive it will be for advertising agencies, as they will get confidence that the advertising company is financed and for the work done they are guaranteed to receive their reward. Given all this, the platform is able to gather a huge audience, so investing in its development can be profitable.

Team