MOZO - THE TOKEN OF DISCOVERY (REVIEW)

joygalz (36)in #blockchain • 6 years ago

INTRODUCTION

Businesses (both offline and online) all over the globe is tremendously growing with the speed of light but not without its specific challenges. Attracting higher foot traffic to retail and physical stores businesses has been a major issue for all business owners, as such loyalty/reward programs appears to be a viable and promising method to bring back more customers to the retail shops and again, the reward programs are also faced with challenges of its own. What then is Foot traffic??

Foot traffic is the movement of people from one point to another in a large mass. It is an important tool in marketing especially for physical stores, the higher the foot traffic, the higher the sales. Getting this achieved needs a revolutionary solution which Mozo platform aims to provide for all retail and physical stores subscribed to the platform. As already established that the reward/loyalty program seems the viable way to keep existing and get new customers, the Mozo platform backed by blockchain technology is proposing a earn-redeem program using its smart contract approach between retailers and consumers which in turn helps to generate and attract foot traffic.

MOZO

Mozo is a decentralized platform based on blockchain technology created for businesses and retailers to increase and control foot traffic to land-based stores/offline stores. Being a leader in Indoor Positioning System (IPS) technology, The goal of Mozo is to be the No. 1 blockchain token for the global retail market and also build a universal platform to attract foot traffic to physical stores as it already had successful business outings with leading Chinese mall operator, Wanda Group and 361 Degrees International Co., Ltd. (one of China’s leading athletic clothing retailers). With recent Strategic partnerships with industry leaders like Wanda China, Suntec Singapore, and DCG Korea, has put Mozo at the forefront of the retail industry in Hong Kong, China, Singapore, and Korea, as more countries are up to implement Mozo in the coming years.

On the platform, users and subscribers of the Mozo platform are given opportunity to mine and get Mozo token as a reward for visiting and purchasing products from the stores on the Mozo network, also for using the Mozo App to discover new products. The Mozo tokens can also be exchanged into reference currencies such as Bitcoin or Ethereum, to be used as discounts for products and services at Mozo-enabled stores, and redeemed at the Mozo Redemption marketplace; thereby making it attractive for all merchants.

HOW MOZO WORKS

To use the Mozo network, Users, Devices and Systems have to be registered on the Mozo and blockchain network through an authentication process. The Mozo platform will be making use of Ethereum blockchain technology for its transactions pending the arrival of Solo technology which is a new DAG type blockchain network that is designed to support peer-to-peer micropayment transactions (Retail, IoT, Microlending, Cybersecurity etc.).

Mozo functions by using Smart Contracts which is being tied to retail activities. The smart contract is established between retailers smartphone or IoT devices and the consumers smartphone which help them detect and recognize each other. With the embedded Smart Contract, both Retailers and Consumers smartphone can further accept and process transactions under the command of the Consumers. Depending on the transaction, the smart contract can create commands between user-device, User-Used or User-system. This is a unique feature of the platform.

OPPORTUNITIES

Worldwide loyalty market — US$300
BillionGlobal number of stores — 91 Million Stores
B&M Market (90% of retail market) — $21.1 Trillion
Global foot traffic (annually) — 2.6 Trillion walk-in customers
Asia-Pacific loyalty market — US$60 Billion
Asia-Pacific (excluding Japan) number of malls — 6,600 Malls
Committed to use Mozo — 38,000 Stores
Forecast in 3 years — 300,000 Stores

TOKEN AND ICO INFORMATION

Mozo Token is the native currency and Token of the Mozo platform. It is an ERC-20 utility token, built on the Ethereum Blockchain network. The Mozo token will have a fixed supply cap of 5 billion. It will be used by stores and venue operators to reward customers who in turn will collect and exchange them for deals, discounts, and products and all transactions to be done on the platform.