Blockchain Marketing a New Challenge for Facebook?
Blockchain is a disruptive technology but most people can’t yet figure out how it will influence their own industry. Online marketing, for example, is also a target for this new evolving online technology. If I would do a sales pitch about blockchain to online marketers it would be something like this:
Blockchain technology will be the answer to lack of transparency, ad fraud, and discrepancy. It will offer a single approach solution for brands, agencies, publishers, and platform troubles.
At this point in time, with no existing use case in this technology, this would be a very bold but unrealistic point of view. However, in the near future blockchain technology has promising potential for certain advertising use cases. To come to this point this new industry has to educate and bring knowledge to its new users.
Read more at my blog about Blockchain Marketing: Blockchain marketing