IZX — mix of Pokemon Go and Loyalty Program

When the augmented reality (AR) made its first tentative steps in the world of computer entertainment, everybody saw it as a curious novelty without clear marketing potential. It was interesting, but it was hard to say how it could actually be used. The situation had changed when Pokemon Go came out in summer 2016 and suddenly became a worldwide craze.

IZX is one of the examples of the successful implementation of AR, offering a game that mixes the elements of the real and virtual worlds. It has been proven that this mix can produce such an enthralling experience that people who have never left their homes for years would come outside and play. The game can cure chronically depressed people, at the same time revealing the thrills of physical activities and adventure for everybody. Another point is that it’s not only adventurous and healthy but it is useful — IZX helps people unfamiliar with cryptocurrencies to learn more about them and even earn some tokens by playing!

The company applies the concept of the AR gameplay to loyalty programs. Usually, to increase the loyalty of their customers, companies give out discount coupons and promo codes. That’s nice, but not really interesting. IZX offers a different approach.

Customer needs to find and catch tokens scattered in different places. Then those tokens can be exchanged for gifts, discounts or special offers. The potential audience is vast, from businessmen to housewives and schoolchildren.

Those seeking thrills can find appealing a challenge of catching tokens located in hard-to-get-to places. What also distinguishes IZX as a somewhat unique project is that it utilizes another rising modern technology — blockchain. The tokens are stored in the blockchain, which makes all the transactions conducted on the platform reliable and secure.

The platform already has a significant number of followers, including about 17,000 active players from all over the world. During the test period, IZX collaborating with various retailers conducted several successful marketing campaigns offering discounts for tokens.

With an ambition to become a world level company IZX keeps developing and improving its concepts and applications. In fact, the platform gained popularity despite the almost total lack of marketing promotion. According to the Communication Director of the company Nikita Kuptsov, this situation is going to change after the company raises enough funds through ICO.

In February 2018, IZX is planning to conduct its ICO in Singapore aiming to raise $25,000,000 in investments. 25,000,000 IZX, ERC20 Ethereum based tokens will be available for sale.