Marrying Marketing Strategies and Blockchain Technology, Using the Momentum Token
Running a company or developing a brand nowadays is not an easy job. Consumers have become more and more pretentious; increased competition in all industries has raised the stake enormously high for all players; using outdated means of promotion or old marketing and loyalty strategies/programs don’t offer the desired results anymore. For example, most ads we see are too impersonal or are not relevant to the target groups they are addressing. Most of the time, it’s hard for consumers to relate to the services and the products marketed by agencies and other companies. Also, loyalty programs are not at all attractive or put too much emphasis on items that are not attractive to the customers.
Many experts would say that in fact, consumers don’t see value in many of the marketing campaigns/loyalty offers or programs that they are part of (as target groups). Is it beginning to become harder and harder to create appropriate ads and to gain the public’s attention? It’s no surprise that many times, a large number of marketing campaigns result in spam and loyalty points or coupons become wasted and, eventually, expire.
So, can company owners find a platform or a strategy that manages to solve these issues?
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Discover the MobileBridge Engagement Platform by Momentum
A solution that already enables a series of companies to reward their customers for driving revenue and brand awareness. It does this by managing how to identify the right manner and the right location to engage with each consumer individually. Moreover, it optimizes this engagement based on many data sources from both online and offline channels.
The MobileBridge Momentum Token
This utility token provides access to one of the world’s first cryptocurrency and blockchain based marketing automation project - Momentum gives all types of businesses the chance to repay their customers (or followers) with crypto-tokens and transform the manner in which marketing is done and perceived. Companies also have the opportunity to launch their own branded currency.
On this new platform, shoppers will be permitted to use this cryptocurrency that holds value. More than this, they can collect rewards over which they have complete control - customers can decide how, where to when to use them.
Brands will give the consumers complete control over what they would like to share by storing their data in a secure and transparent way, using the blockchain technology
Understanding the cryptocurrency value
The Momentum token is a cryptocurrency based on Ethereum; it is a store of value and a medium of exchange.
It also gives consumers the possibility to transform their company branded tokens into Momentum tokens, which they can keep in their wallets, exchange for other branded reward tokens or cryptocurrencies.
By using these tokens, brands can reward customers not only for their loyalty or purchases but also for sharing their data or doing any other activity that supports the brand.
Got questions?
Visit the Momentum official website, ANN/Bounty Thread, Telegram and learn more about the ICO, its existing business, the technologies it incorporates and its customers.