Augmented Reality Becomes the New Reality.

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Experiencing the real world for some might be considered boring. Having a constant incentive for your curiosity drives some people to surprising discoveries about the world and perhaps about themselves. AR (Augmented Reality) aims to do just that!

Stacking an arbitrary layer of reality on top of the existing one has been a wet dream for many Sci-Fi fans for the longest time. Projects like the worldwide phenomenon Pokemon Go are just barely scratching the surface on what’s possible with the AR technology; however, it’s a natural step as well.

When introducing new technologies, the concept of play is the best way to do it. If you look at it that way, every construct in our society has at its core a form of play because it comes naturally to us.

Arcona the digital promise land!

The Arcona project (www.arcona.io) strives to create a digital plane built on top of the physical world forming a layer of AR connected to a decentralized hub based on state of the art blockchain technology.

You can interact with objects in a mixed reality environment placed in real-world locations situated around the world. The cool thing is that the system is not latched to a specific hardware system. Any AR-ready device that meets the ecosystem’s requirements can be hooked up and participate.

The primary business plan of Arcona is to sell digital land all around the world in the AR layer. Whether you are looking to start an AR-based business, create a compelling new gameplay mechanic or just explore what AR system can offer, there is an option for you!

The digital land will be sold through the Arcona token, at its core stands the ERC20 infrastructure based on the Ethereum blockchain technology. Smart contracts will be deployed to ensure a reliable market infrastructure. The token holders will be able to buy bid and rent digital plots of land, easily creating a passive income granted that a smart business plan lies beneath the surface.

Marketing needs an upgrade

A practical use case of the digital land would be a smart marketing campaign. As more and more people embrace this disruptive technology and the current ad spaces are getting annoying and cumbersome by the day, deploying an impressive marketing campaign in this fresh space would undoubtedly increase consumer awareness and of course more revenue.

As with all newly created mediums, there’s always the surprise factor at play. The creators might have specified an intended use for their creation, but it’s the users who have the final word.

AR and blockchain technology are relatively new fields; once they become mainstream, it will be interesting to see how they will evolve given the current socio-economic spectrum. At the helm of Arcona stands a team that already has five years of experience in the realm of AR, one might say they are off to a head start, but in today’s market, you can never pinpoint what sort of technology will flip tomorrow’s table on its head.