Gemstra: Wages War on behalf of Social Sellers

For those of us with an entrepreneurial spirit, the rise of social media has been a gamechanger. The ability to connect with anyone, anywhere, anytime through networks like Facebook have opened up doors no one could have imagined just a few short years ago. Whereas your customer base may have previously been limited to those people you personally interact with on a daily basis, selling through social media provides you with an endless stream of potential clients from around the world.

But while recent developments in technology have opened new doors for social entrepreneurs, further restrictions are limiting the ability of even the hardest working among us to succeed. One such prime example is the centralization of social selling. A select few monolithic players have cornered the market, handcuffing social sellers.

Today's social sellers are forced to not only compete with brand monoliths who dominate the social selling space, but also with brands who are unreliable and unwilling to share access to vital customer data. In other words, you do all the work, and they keep all of the market data for themselves. With limited options like these holding back hard working social sellers, it appears evident that the system is broken.

So what's the solution for social sellers? Meet Gemstra.

Gemstra is a one-stop solution for the next generation of social sellers. Gemstra allows you to build your very own online boutique filled with the well-known brands you choose. This freedom will enable you to develop your unique brand to meet the demands of your clients and focus your energy to achieve your goals.

One of the most amazing aspects of Gemstra is its approach to giving you, the seller, more control of all aspects of your business. Whereas traditional social selling platforms limit your ability to access and use your customer data, Gemstra embraces the concept of democratization of data; this means information is available in a digital format for you to access and use how you see fit. By maintaining this access, you now have the mobility to take your business anywhere you want without sacrificing all of your hard work.

Powered by the ASTRA (blockchain platform), Gemstra's state of the art software development kit (SDK) enables sellers to unlock the merchant social selling infrastructure. Bypassing traditional payment processors means no more third-party intermediaries taking large chunks of your revenue and slowing down the commission payment process.

Another significant issue impacting social sellers is data security, meaning customers are unwilling to share their personal payment information online. Under a traditional social selling model, you as a seller have no control of this data and no way to assure your customers it will be protected. The blockchain is the global standard for security when it comes to online financial transactions; Gemstra’s ASTRA platform utilizes this technology to give both you and your customers peace of mind.

What else is in it for Sellers? Simply put, access to the Gemstra Token (GMS) system. The GMS token provides a default exchange/store of value and incentivizes social selling aspects of the ASTRA platform. In addition to providing dynamic features like gamification functionality to attract and reward buyers, the costs of goods using the GMS token will always be cheaper versus other cryptocurrencies like ETH or BTC. The result is a better customer experience at a lower price.

The antiquated social selling industry is ripe for change. Gemstra is planning to lead the way with their groundbreaking blockchain solution and token economy designed to tap into the $24 trillion global retail market.

For more information on claiming your own Gemstra Boutique, visit www.gemstra.com.