HOW UBEX IS TRANSFORMING DIGITAL ADVERTISING

Over the past few years, the digital advertising market has experienced robust growth. By 2017, its size has already grown bigger than that of the television segment. Obviously, the tremendous growth of digital advertising is one of the significant events we’ve ever experienced in the advertising market.
In this blockchain era, digital advertising has great potentials and one of its biggest segments is programmatic advertisement which boasts a substantial average annual growth rate far exceeding that of the non-programmatic segments. The average annual growth rate of programmatic advertisement is estimated in excess of 23% contrary to the relatively low growth rate of 4% realized in the non-programmatic segments.
Magna Global released a forecast implying that by 2020, advertising software will have accumulated the market size of $42 billion. Irrespective of these positive prospects, as well as other promising dynamics, the digital advertising market is still crippled by several problems such as an increased crime rate, poor targeting efficiency, high incidence of fraud and obscure relationships between counterparties. As a consequence of these problems, consumers, publishers and advertisers bear risks. In other words, consumers of advertising don’t get satisfactory quality, publishers are rewarded less while advertisers pay excessively for each of the customers involved.
Digital advertising comes with several payment models. The pay-per-click model is very common but quite unfavorable. Most times, advertisers are compelled to use it and consequently, they bear the likelihood of being defrauded by publishers.

Prior to the advent of programmatic advertising, people purchased and sold advertisements through manual processes. Online publishers sold wholesale ad views to advertising networks entirely on separate sites. Advertising networks, in turn, adopted non-transparent terms in reselling the ad views to small-scale advertisers. Besides the fact that this selling medium was very slow, it lacked both efficiency and reliability.

How Is Ubex Solving These Problems?
In reality, the aforementioned problems affect all the parties involved in digital advertising and in order to eliminate them, Ubex seeks to establish a single system that integrates all the benefits of smart contracts, neural networks and programmatic technologies. With respect to this, Ubex adopts the model of payment for targeted actions as against the conventional model of pay per click. All market participants tend to benefit from payment for targeted actions because it is the most favorable payment model for them.
Ubex has gained grounds as a decentralized programmatic advertising exchange that functions on the basis of smart contracts and neural networks. It’s a reliable global advertising exchange seeking to remove the barriers to advertising by ensuring that publishers, advertisers, and consumers benefit from their relationships. If compared to every other advertising exchange out there, Ubex offers great benefits which help market participants to minimize risks and maximize purchasing efficiency.
Going by the technique of smart contracts on blockchain, Ubex allows for a shift to cost per action’’. Ubex ensures that payment is made solely on targeted actions through the outcome of actual activities that publishers can simply confirm in the blockchain. Smart contracts create a transparent and honest relationship between publishers and advertisers. Likewise, they reduce the risks which all the parties involved are likely to bear. Through its smart contracts on blockchain, Ubex eliminates another problem encountered by advertisers and as such, it enables them to conveniently obtain advertising slots and choose the most operative sites for placement. Also, advertisers are guaranteed maximum reduction in transaction risks. The presence of Ubex paves the way for the direct purchase of advertising i.e., without the involvement of brokers or other intermediaries. Ubex saves advertisers from fraud by adopting the model of payment for targeted actions (alternativelycost per action’’) as against the traditional and unfavorable pay-per-click model.

What Are The Advantages of Cost Per Action?
• Using Interaction to Promote Advertising: ''Cost per action’’ (or payment for targeted actions) is a model that requires advertisers to pay publishers only for the actions in the model’s requirement. Besides the fact that this model creates a mutual relationship between publishers and advertisers, it helps to prevent all instances of fraud on behalf of all participants.
• Certainty and Maximization of Honesty: The idea of paying for targeted actions allows advertisers to pay only for user’s activities. Unlike in the case of pay-per-clicks, the payment-for-targeted-action model helps to establish honesty and the certainty that users’ actions will be converted to payment for goods.
Another effective solution offered by Ubex is escrow/factoring. With respect to this, Ubex uses a crypto-financial platform that facilitates quick payments as well as authentication of smart contracts. Going by this medium, Ubex eliminates instances of late payments to ensure publishers get fair treatment.

The Ubex Token
Ubex provides a token that functions as a unit of payment. To showcase the advertising materials purchased by advertisers, it’s necessary to credit funds from their accounts and this, in turn, necessitates the use of a token and that token is known as UBEX token. Also, the Ubex token serves another purpose in the sense that its trade data will be adopted in determining the exchange rates of fiat and cryptocurrencies.

The Team Members
Ubex is an amazing and well-oriented project and it wouldn’t have achieved these qualities without the vigorous efforts of its team members. Thanks to the high-minded members who worked tirelessly to provide great insights into what Ubex is all about. Without doubts, the Ubex team deserves profound appreciation for having worked effectively in providing information that would benefit advertisers and publishers alike.

Website: https://www.ubex.com/
Telegram: https://t.me/UbexAI
Twitter: https://twitter.com/ubex_ai/

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