I am not a specialist in this field and I do not know much about it. But I got acquainted with the site and read the article. Based on these data, I want to say that in my opinion this is another interesting project on the block chain. Why? because the IP address market is controlled by several large players and the project on the block chain here is new.
I also see an advantage in the decentralization and use of smart contracts. This makes all transactions secure.
Developers of applications also get good benefits and a lot of useful tools. This is definitely an interesting project and it will take a leading position in its field.
Thank you @danizaharie