Media Protocol - Build and Reward Audience Networks

MEDIA Protocol is an innovative developer protocol designed to provide an accessible and scalable economic foundation for the relationship between all parties dealing with online content: creators, distributors, promoters and consumers. This open protocol enables content publication and distribution to be tracked via the blockchain and removes inefficiencies created by centralized competitors. Additionally, it brings economic incentives to relations between the two most important groups in the content distribution ecosystem: those who create, distribute and promote content, on one hand, and ordinary people who consume it, on the other hand. All the involved parties can interact directly and are incentivized to do so.

MEDIA Protocol is based on an Ethereum smart contract and uses ERC20 tokens, which will be tradable on third-party exchanges for crypto or fiat currencies.

MEDIA Protocol provides a framework to build an ecosystem, within which publishers, creators and a variety of content-distributing platforms can interact with customers directly to offer everyone a more efficient, convenient and transparent experience of using online content. Consumers will be incentivized to interact with content as each piece of online content (an article, image, video or audio – anything having an URL-link) will be assigned a certain number of MEDIA tokens, which are to be distributed as rewards to those consuming the content on any platforms supporting the MEDIA protocol.

As a result, consumers of any content will have an opportunity to earn topical tokens that can be spent within apps that adopt the protocol. At the same time, content publishers or promoters will be empowered to pay tokens to users interacting with their content by liking, sharing commenting or even just reading it. Participation in online surveys can be rewarded too. All the tokens received will be accumulated in consumer accounts and spent when necessary. Spending options include in-app purchases, paying for subscriptions, buying access to content not offered for free etc. The tokens can be used across any apps that adopt MEDIA Protocol.

For their part, audiences will be able to send the tokens to creators, promoters, publishers or brands to tip them for creating or sharing content they are interested in.

With this new protocol, consumers can make more informed and transparent choices based on their individual preferences. Brands, big publishers and promoters can create communities sharing common interests as well as manage and incentivize them more efficiently, while smaller publishers and app developers obtain a tool to encourage consumers to use their platforms.

Based on a blockchain, MEDIA Protocol helps build a decentralized ecosystem and removes the need for middlemen. Being completely transparent, such network will be resistant to any manipulations and attacks from outside.

MEDIA Protocol’s team consists of skilled blockchain developers, machine learning experts, data scientists and marketers with a track record of successful blockchain projects.

More information:

Website: https://www.mediaprotocol.org/

ANN: https://bitcointalk.org/index.php?topic=3396313.new#new

Telegram: https://t.me/Media_Protocol_Community

Bounty: https://bitcointalk.org/index.php?topic=3397199

Author

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