Indahash – a Flagship of Influencer Marketing

cryptotaofficial (56)in #blockchain • 6 years ago

As the Influencer Marketing is gaining momentum, and marketing specialists begin to realize its significant potential with the traditional approaches to brand promotion steadily declining, it’s becoming obvious that there is an urgent need to organize the chaotic market of Influencers, creating an environment where both Brands and Influencers can establish a long-term collaboration.

Until recently Influencer Marketing has been seen by marketing companies as a constellation of high-level Influencers like celebrity bloggers or famous people, promoting a certain product. This is close to the traditional marketing and shows somewhat misunderstanding of the whole concept. The power of Influencer Marketing is, in fact, in numbers. Focusing on celebrities, marketers overlook a huge army of social media active people with a small but trusting audience from 1,000 to 10,000 followers. Those might be the small-scale promoters with expertise and interest in the area correlating with the brand, which gives them an advantage over the celebrities who have a wider audience but have no real interest in the product they advertise. Meanwhile, the opinions of “small-scale” Influencers are going to be more honest and based on real knowledge and will much more likely be trusted by their followers.

In fact, once I worked in a car parts selling company which marketing strategy was solely based on the social activities of two of its employees who had a high level of expertise in that area, and actively worked on social networks an forums giving valuable and honest advice and recommendations on the subject of car parts and tuning. This both boosted the sales and gave the company a good reputation.

So those are the key elements of Influencer Marketing – honesty and expertise, which makes it opposite to the traditional marketing and without which it’s not going to work. At the present moment, this power of small-scale Influencers is not utilized mainly because of the logistical difficulties involved in employing and maintaining a stable cooperation with a big number of freelancers. This is why it’s so important now to have a technical solution bridging this gap between the brands and Influencers.

One of the most promising projects aiming to achieve this goal is Indahash – a startup founded by Barabara Soltysinska – a stellar entrepreneur who previously created another successful project LifeTube, based on Youtube artists producing the top-notch content for brand promotion. In May 2017 the Indahash startup won one of the four Accenture ConsumerTech Awards granted to the most successful enterprises promoting innovation at the Millenial 20/20 Summit in London. Previously Indahash launched an Influencer based promotion campaign for Dubai Tourism in UAE, which took off during the first 48 hours. Later this event led to the first-ever Social Media Influencers Summit in Dubai emphasizing the importance of Influencer marketing for the fast-growing industries and business infrastructure in the region.

The Indahash project has started quite recently and is rapidly gaining momentum. The platform has about half a million Influencers registered on it, who’ve already contributed to conducting more than a thousand successful media campaigns for the leading brands like Adidas, CocaCola, Pepsi, Lipton, McDonald’s, KFC, Rexona, Schwartz, Nivea, Danon. Tens of thousands of posts were created attracting more than a half a billion views. In fact, it seems like the leading producers and brands have already chosen Indahash as a de-facto standard Influencing Marketing Platform which puts the company ahead of the competition. By the end of 2017, the company is planning to operate in the markets in Japan, Australia, France, India, Russia, Israel, Thailand and other countries with the high potential for innovations in the marketing industry.

The Indahash ecosystem is based on indaHash Coin (IDH) – an ERC20 based utility token used for the secure transactions within the system. IndaHash Coin is the primary means of exchange between all the participants in the platform and it’s convertible into cryptocurrencies and fiat money. The company conducts an ICO until December 20, 2017, with up to 320,000,000 IDH offered for sale.

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