Ripple Parodies Banks In New Ad
Ripple Labs is one of the most important companies involved in the cryptocurrency space, as it is responsible for developing the Ripple payment protocol and exchange network. Ripple is a real-time settlement system that enables instant and secure transactions. Its token, XRP, is the third largest cryptocurrency, with a market capitalization of over $20 billion.
Even though it might be well-known among cryptocurrency investors/traders, the California startup has taken the opportunity to launch an ad campaign that playfully conveys the way that money is traditionally sent across the globe.
The ad is entitled “Faster Cross Border Payments Shouldn’t Require A Boarding Pass” and has 12,000 views on YouTube. The ad clearly mocks the traditional financial system, showing the employee mountain climbing, paddling a boat, and traversing through the jungle, in order to finally hand off a briefcase of money to the recipient.
“Why is it possible to instantly send a message, but with payments, it’s sometimes faster, to board a plane and fly it there yourself??Name: Ripple's New Ad Video: Link Twitter: https://twitter.com/Ripple Website: https://ripple.com/
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Posted from my blog with SteemPress : https://thecreativecrypto.com/ripple-parodies-banks-in-new-ad/
Awesome commercial. Sometimes it takes an exageration to make people realize the absurdity of things we take and accept for granted.
That was a brilliant ad, with a strong message and succinctly done (if ever so slightly too long in my humble opinion) Cheers for sharing. Interesting to see Ripple doing this.