Datum is Decentralizing Social Data

Socialization is one out of many ways we interact with others. Social media channels have been leading in this aspect by connecting us with loved ones and classmates we lost contact with. The downside to this connection is restricting your privacy. These social media sites and their distribution counterparts have often times, analyze users’ behavior by computing their activities on their platforms.

The recent violation of its users’ personal information cast Facebook in bad light and as it stands, many are becoming wary of using the platform. Collation of users’ personal information was not triggered by mere fun. These sites are businesses and as such they are there for profit-making. Your personal information computed using a mathematical algorithm is sold out to companies that want to place targeted adverts.

Datum is here to change this. By joining the line of decentralized platforms seeking to change existing status quo in the data industry, Datum is making socialization across the net free of data phishing. In the long run, you will start doing what these centralized platforms have been into – reaping from your personal information.

Data’s Plural as Solution

It might interest you to know that Datum itself is the plural of data – personal information. The platform – Datum, has at the core of its aims, the implementation of decentralized approach that will see you having control over your information and monetizing it if you want.

The irony of existing scenario is the removal of the user who owns the data from the map of income. Centralized platforms such as Google and Facebook take full control of your information, sell same and keep all profit to themselves.

The Piper’s Sponsor Dictates the Tune

This time around, with what Datum has to offer, you are in charge of your information and can decide how it is to be used. Datum has two features in stock for you – control and monetization of your information. With this, you are killing two birds with a stone – having your property under your control and selling same at your fixed rate.

Businesses are at Your Mercy

On the platform, companies willing to have information on their customers come forward and bid for data. They specify the information they are interested to obtain and the price they are willing to offer. This puts companies under your control and you can choose to accept their offer or not. Coming to your part, your information is not revealed to anyone; not even to the platform. Any information on the platform is encrypted and cannot be seen by a third-party.
Hence, for the platform to come into the picture especially when you want to sell your information, you have to place a notification by releasing information you want to sell alongside some sums from your token.

You know how to place advert on websites? Sometimes they are free and at other times, you have to pay some specified rates for publication of your advert to wider audience. That’s same with Datum.

The platform publishes your information after you must have tipped it with some DAT token. Companies interested in the data will bid for same and you can then select the highest bidder and sell your data to such companies.

Portability is the Key

Datum has come up with a known as Datum Client. The client will work alongside Datum’s smart contract technology in giving users the leverage of possessing their information to the fullest. The client will be released as a mobile application running on the Android and iOS smartphones.

At a later time, there’s possibility of integrating popular social media sites such as Twitter and Facebook into the Datum application.

Token Information

Name: Datum
Token Symbol: DAT
Standard: ERC20
Platform: Ethereum
Total Token Supply: 3 billion

Introduction Video

To learn more about this datum, check out the links below:

Website: https://datum.org
Whitepaper: https://datum.org/assets/Datum-WhitePaper.pdf
Blog: https://blog.datum.org/
Twitter: https://twitter.com/datumnetwork
Telegram: https://t.me/datumnetwork

Writer: Collinberg
Email: [email protected]