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By https://bitcointalk.org/index.php?action=profile;u=2230830

Intellectual property is extremely valuable and much of it is stored today as just data. Photography is an industry where almost all the intellectual property is stored in centralized data silos. The vast portion of the revenue of photo sales and downloads is controlled by a small number of companies. If hackers ever breach these companies’ databases, access to millions of photos could be at their fingertips. This would greatly devalue the hard work of many photographers.

There are many flaws with the current photography market. Image agencies that market and sell images have too much control and there are many problems with this. The worst factor is that all the images gathered by hundreds of thousands of photographers are in their databases. There is enough evidence that no centralized database is invincible against hackers.

Blockchain technology provides many solutions in markets where data security is important. Since centralized data agencies will always have some risk of potential data breaches, Wemark offers a solution by creating a marketplace. With Wemark, photographers can secure their images.

A Marketplace

Blockchain technology makes it possible to create a decentralized marketplace where people can buy and sell without a middleman. Wemark takes advantage of this by competing against image agencies with an image marketplace. With Wemark’s marketplace, photographers can sell images directly to people. There are many advantages of this, but the most important advantage is that the photographers’ intellectual property will always be safe.

Wemark lets photographers keep complete ownership and licensing rights of their image so it does not collect images from them. As Wemark never collects images from the photographers, there is no data being put to risk by being stored in a centralized database. The photographers maintain ownership and the security of their intellectual property is in their control.

While a photographer can keep most of his image library offline, some photos would have to be put on the marketplace so money can be made. These images could be at potential risk but Wemark’s marketplace is built on the Ethereum blockchain. Security is one of the greatest benefits of the Ethereum blockchain so the amount of images on the marketplace will remain secured by one of the most trusted decentralized blockchains in the world.