The Ultimate Loyalty Solution - quiibee.

Every successful business depends on their customers as they are nothing without them. New marketing strategies are put in place to increase their customer base.

One of such strategies is loyalty marketing. A company focuses on maintaining existing customers and growing new ones by offering incentives.

Companies which offer loyalty programs have experienced changes in customer interaction. They have come to expect more than the usual from their chosen brands. Consumers want to be convinced they have chosen the right brands for their goods and services, they also expect rewards for their continued transactions with said brands.

Frankly, it is more logical to stay with a brand that rewards me for giving them my business rather than one that just takes my money and says a simple thank you for patronising us.

Customer incentives includes discounts,free merchandise, free service or access and various rewards. In the long run, these incentives earn customer loyalty. They in turn promote their chosen brands by spreading the word about the brand inviting others to share in the bounty.

Source

Loyalty programs are carried out because of the obvious benefits;

These programs give a brand a competitive edge over their competitors, people are more likely to patronize a store that offers rewards than those that don't.

Loyalty programs save cost. By offering discounts and promotions, consumers save money and remain loyal due to this fact.

Loyalty program also helps to build a better and stronger customer relationship and improve customer experience.

While loyalty programs are beneficial to both parties, the brand and the consumer, there are problems embedded in this system.

A lot of cost is incurred planning loyalty programs that may give back little to the company. Most of these rewards however go to waste.

Consumers sometimes are unable to claim their rewards due to their inability to earn enough points to be eligible for the said reward. They continually earn points from various brands without meeting up the targeted number of points before those held expires.

I have earned about 2000 points over the past one year carrying out transactions with my bank yet to actually get something out of it, I have to have at least 22000 points to get a coupon for a wristwatch which is the least item of the items on offer. I may have to wait till I am gray to be able to get that wristwatch or i won't get it afterall. It really is frustrating when the points I have earned from other brands, if collated, could bring me closer to my target.

Screenshot from my phone

The loyalty market lacks integration, points earned from buying clothes in boutique cannot be used to claim rewards in a grocery store. There is no medium for exchange even within brands.

quiibee is set to change the face of the loyalty sector.

What is quiibee all about?

In simple words, quiibee seeks to unite loyalty programs under one platform.

Different loyalty programs can come under one umbrella to better improve the consumer's experience. quiibee is a blockchain based platform that invites brands to build their individual loyalty applications on their platform making it possible for brands and consumers to interact with each other within the block chain ecosystem.It is built on the ethereum blockchain.

Issues affecting the effectiveness of the market is overcome in this way. An interesting fact is, all loyalty rewards linked to quiibee will be backed by the quiibee token which can be traded for cash or even other crytocurrencies...cool right?

How It Works

quiibee offer immense benefits to both the brands and customers.

Benefits to the brand

Brands can plug in and play with quiibee

A budget is set by the brand for its loyalty program. This is converted into brand loyalty tokens created by quiibee that is sent back to the brand. The brand still retains full control over their interaction with their customer. The brand has the right to decide how it wants to reward its customers as well as how the tokens would be redeemed.

Increased customer engagement.

Due to the fact that earned tokens can be exchanged for fiat,the customer is encouraged to stay engaged and keep tokens longer. A brand also has an increased potential customer base to gain due to the large community within the quiibee ecosystem.

Reduction of costs and risks.

Developing loyalty programs on the platform reduces set up costs and also improves efficiency of these schemes offering characteristics which are consistent with the same programs. Data theft is reduced to the barest minimum as each customer is responsible for their wallets.

quiibee eliminates liabilities.

Tokens will not be considered passive income because they are exchangeable, having a real value.

Benefits to the customers

An access to all tokens earned.

All tokens collected from different brands are stored in one place.

Ability to make transactions with tokens.

Tokens can be exchanged with other custimers within the ecosystem. There is also room to participate in various promotional offers by different brands.

Exchange for fiat.

These tokens are crytocurrencies and so have real value and can be exchanged for cash.

Security is assured.

Transparency is guaranteed on the blockchain allowing secure transactions.

Loyalty program set-up

There are two main parts of this set-up.

The Reward Feature

Redemption feature

Promotion of loyalty feature

Brands can promote their programs via the app reaching new customers. Customers also indirectly promote brands by sending loyalty tokens to friends and family.

Developer kit

This kit is made up of three aspects; the access interface consisting of API, documentation, tutorials and the support center,the second is the API connection and last is the tutorial and support aspect for developers.

The kit allows developers and brands save time and money helping them create customized applications without stress.

Details about the code and documentation can be found at https://api.qiibee.com.

The quiibee app

The quiibee app offers

An overview of all loyalty coins.

Eco-system information

An overview of token value development

A fan of airdrops? quiibee is doing an airdrop!
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Conclusion

quiibee is the perfect solution that would unite the loyalty market. Since it is built on a decentralised platform based on the ever growing blockchain, secure and transparent transactions are assured.

Customers will now be able utilize tokens earned from loyalty programs.
They would be able to gather tokens from various brands and keep it i n one purse ensuring they can keep track of their rewards without a chance to lose or forget about them.

Futhermore, since these tokens offered now have a real value, they can be exchanged for fiat and even other cryptocurrencies. Customers remain loyal to their brands enjoying awesome rewards while brands on the other hand benefit by minimizing cost and increasing their customer base...a win-win situation.

Most importantly, the quiibee platform undergoes constant evolution supported by a highly qualified team ensuring that quiibee would only get better with improvements from time to time.

Have a look at them.

For more information, visit

quiibee website
quiiibee whitepaper
quiibee twitter
quiibee instagram
quiibee linkedin
quiibee telegram
quiibee facebook
quiibee googleplus

*All images obtained from quiibee whitepaper unless stated otherwise.

Written for originalworks writing contest
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