Ubex ; Unveil your future advertising with blockchain technology and artificial intelligence

channaj (39)in #blockchain • 6 years ago

Nowadays advertising has become an important element for the marketing a service and product. Also industries and business are making advertisements to get the awareness of people about their product and service. Hence, they need to contact with the advertise publisher.

But today, advertising has become more costly. Nevertheless, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.

Now the world of cryptocurrency industry is making the advertising industry more successful and opportunity full place for the customer, publisher and advertiser. The blockchain technology is implementing on this advertising sector and makes it more effective and successful business in globally.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

UBEX is the next generation advertisement exchange which utilizes artificial intelligence and blockchain technology to make the advertisement industry a better place for it’s participants and as well as to eliminate it’s flaws. The Ubex project is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts.
The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

This platform is revaluing the advertising system and making revolution in the advertising ecosystem by implementing artificial intelligence. This is a platform with high transparent to both user advisers of it. Even more, this platform was built in the aim of creating a global advertising ecosystem with a high level of mutual trust with the combination of maximum efficiency.

The Ubex platform is giving opportunity to the advertisers where they can purchase automatically ad slots. And also Ubex platform has created their own tokenized cryptocurrency with their smart contract. It is known as Ubex token.

Ubex offers you multiple advantages like, elimination of various intermediaries in the form of banking and electronic payment systems, keep personal data confidential and increase the speed of transactions and so on.

Advertisers can automatically purchase ad slots using the Ubex system. The programmatic system automatically chooses ad slots that have the highest probability (calculated via neural networks algorithms) to engage the target user. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts. Neural networks contribute to the optimal distribution of the ads among available ad slots and the smart contracts eliminate risks for advertisers and publishers by providing more transparency.

Advantages of Ubex in comparison with other advertising exchanges

1) Neural networks maximize purchasing efficiency.

Neural networks, which process information about each visitor to the member networks’ websites, are at the heart of Ubex’s advertising purchasing algorithms. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.

Neural network are able to do it because of the track-record of the previous actions of users, and the statistical datasets provided by site-owners. All these inputs improve the ability of neural network to make better predictions. Ubex algorithm also estimates the economic efficiency of displaying various advertising options to each particular user. Therefore Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

2) Blockchain-based smart contracts minimize participants’ risks.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Ubex team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. They perfectly know and understand all the advantages of these technologies, which they are able to apply effectively in order to achieve the maximum result in terms of advertisers’ budget efficiency and publishers ads revenues. The infrastructure developed by them will allow them to take the process of buying advertising and its economic efficiency to a new level.

So, by looking above eye-catching project; Ubex, The idea is very promising because traditional advertising options are becoming obsolete, therefore a new technology is needed to reach much larger audience and be more effective, safe for the personal data and to make a change in advertising ecosystem with the help of blockchain technology.

So, hope you guys will really love and get your attraction towards Ubex. So, keep in touch with my next articles of Ubex to make it real your future advertising ecosystem.

Keep in touch with this project.

Thank you.
Channa Jayawickrama.

Please don't forget to share your ideas and knowledge about the project with me. You are welcome to share them in the comment section of this article.