VEXANIUM: ENHANCING AND DECENTRALIZING PROMOTIONAL MARKETING WITH THE BLOCKCHAIN TECHNOLOGY

capableuwa (44)in #blockchain • 6 years ago (edited)

The rise of technological improvement in the world today have seen many retailers and brands to embrace this transformation. The internet today have created more awareness and it has numerous opportunity for marketing. Seeing that the world is changing, there is therefore need to utilized the internet as a tool for promotional marketing.

Over the years it has been seen that promotional marketing which was meant to be one of the world most largest important marketing tools deployed by retailers and brand have not lived up to the expectations of it users. This is due to the fact that these tools have some deficiencies towards marketing, thereby reducing promotions while retailers and brands spend more funds but the result they get is always the reserve of what they paid for.

An INSIGHT Into the Problem

In other to promote their products and services, retailers therefore make use of online promo marketing platforms to also attract and new customers. This then become a pain in the ass for retailers because the commissions together with the discount charged by online promotional marketing platform is way too high for the retailers and brands to pay.

As part of the promotional tools, the e-commerce industry therefore make use of vouchers and coupons for retailers to attract new customers. But in other for customers to redeem their gift cards and coupons reward becomes a problem because a lot of difficulties is experienced ranging from expired coupon code, already used vouchers to strict terms and conditions which was not stated before. This becomes a great set back for retailers and consumers.

Another limitation is liquidity of unsolicited products and services offered by retailers to customers, this then create an avenue for customers not being able to exchange the vouchers and coupon code for their desire goods and services.

A recent research shows that there is an increase in the number of Airdrop Campaign despite the banned from some of the most used online social media platforms such as Facebook, Twitter, and Google. This have increased the quest more to continue to promote ICO project and already existing cryptocurrency projects. There is therefore need to make a switch from the existing traditional centralized marketing platform to a more decentralized promotional marketing platforms. Hence, create a blockchain platform that will serve as a means of market promotions and connections between ICO Project, already existing Projects, Community members and Potential Investors. This is the main reason why The VEXANIUM Platform was created to bring a change and provide solutions to the above limitations that were experienced in the traditional promotional marketing.

The VEXANIUM Platform Approach

VEXXANUIM will approach the above limitations by creating a tokenized rewards and vocher platform that will help to bridge the off-chain to on-chain gap that exist between retailers and consumers while also satisfying those that are already on-chain. VEXANIUM is a decentralized blockchain marketing marketing ecosystem. It is the first of its kind aiming to disrupt the global promotional marketing industry. VEXANIUM will solve the the existing problems (such as; economics, illiquidity,redemption) in the traditional promo marketing platforms.

VEXANIUM ecosystem consists of VEXM Generator, VEXplorer and the VExchange. The VEXM Generator will bring total transparency to the marketplace. This will enable credible transactions to be tracked easily without the need of an escrow or any third party. It is a smart contract that have similar functions to the ATP in Achain or an ERC 20 in the ethereum blockchain. This will also give merchants free access to create their own token.

VEXplorer will act in form of a browser in the blockchain that will enable maximum search performances is attained. The VEXchange will serve as a means of exchange for crypto to crypto transactions to be enable. Therefore, the VEXchange will help to trade and exchange the VEX token in the trading platform.

Token Economy
The VEX token will be widely deployed and used to access services and serve as a mode of transactions within the VEXANIUM ecosystem. The VEX token total Circulation is 1,000,000,000 and 40% of the total circulation (400,000,000 VEX token) will be available for sale. The VEX token is built and designed on the Achain blockchain, ATP 1.0 Standard token. During its token sale, 1 ETH will be equivalent to 20,000 VEX token and at the same time 1 ACT will be equivalent to 10 VEX token respectively.

In Conclusion, VEXANIUM is bringing a transformation to industries, enterprises, companies, organizations, ICO's Project and already existing cryptocurrency project. This will help to make promotional marketing as easy as possible. It will connect retailers and consumers to connect via the blockchain technology. For more information about the project, kindly visit these links; VEXANIUM, Whitepaper, Telegram, Twitter, Facebook, Reddit, Medium, Instagram

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