LeadRex
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One of the main drivers of the growth of online advertising is the mobile advertising. Its share was about 54% of total online advertising in 2017. In this regard, there is an increased demand for chat bots from companies. Researches show us that foreign companies already use or plan to start using chat bots soon, and by 2020 the share of companies using chat bots will be more than 80%. Representatives of companies believe that using this technology will facilitate interaction with customers and will bring service to a new level.
The problem of Lead Generation is relevant for almost any advertising campaign. Not every organization can afford to pay for services in a marketing or marketing agency, and without a professional approach, there is a big risk to spend your advertising budget and not get the expected result. We tried to identify the most important problems of lead generation market:
What is the most important market problem?
Lack of transparency.
To apply to a marketing agency, the business owner does not always understand what services are included in the base price. It is possible that during product promotion, the final cost of the service can be increased.Lack of appeal for clients.
Not all business owners can describe the target audience in which the proposed product will be in demand. In the absence of a competent approach and ad campaign skills, there is a high risk of spending on advertising budgets and not achieving the desired results.Lack of control mechanism.
Currently, there are many tools for ad campaigns that work separately with each other. This complicates the management process from scratch to gathering information about conversions and getting ROI.Difficulty finding clients.
Using inexperienced marketers, business owners may not get the desired results due to product specificity or complexity when choosing a target audience.Increased operating costs.
A large number of intermediaries between the target customers and the company inevitably lead to increased operating costs. Because of the large number of intermediaries, business owners are faced with the difficulty of calculating actual costs to attract traffic and target customers.Fraud.
Lack of transparency between business clients and target customers stimulates increased fraud.Interface.
Users who have no experience working with advertising campaign cabinets, spend a lot of time learning the interface and tutorials, which are very uncomfortable. Often such services are provided to professionals with experience in this field, regardless of users who have a strong desire to manage their own advertising. In addition, the selected service may not have the required functionality (lack of integration module, complexity of information analysis) due to weak and non-transparent analysts.Abstract database.
Support for the current state of a reputable database is a very difficult task because of the lack of single entry point for information and time for analysis. The marketing staff can do the same job, but once the work is done, the database may lose its relevance.
Anyone who does not have sufficient knowledge in the field of Internet marketing can launch their ad campaign and manage it centrally from the Client's office. The platform was developed in accordance with the principles of scalability and decentralization, based on Ethereum and Enecuum technologies.
LeadRex platform solves all the above problems and offers only innovative products that will help to achieve the desired results and bring your business income to a new level.
LeadRex platform capabilities are designed for audiences with different levels of engagement. Small business owners with specific products, heads of advertising departments in large corporations, personal internet marketers, and professional marketing agencies will feel comfortable with our platform, which promotes their new brand through contextual advertising.
A small business owner may not have enough budget to attract a marketing agency. Since most entrepreneurs are not experts in internet marketing, it is necessary to get maximum results with minimum operating costs. Typically, the potential user group of the LeadRex platform also does not have a sales site and a description of its target audience. With many components and platform modules, small business owners will be able to significantly reduce their costs and start advertising campaigns. So, thanks to flexible tariff plans there is no need to pay more for unused features of the platform.
An employee of the advertising department will be able to attract new clients without cooperation with third-party marketing agencies and specialists. Thanks to the component of choosing an audience target based on artificial intelligence, the designer who sells adaptive landings and centralized advertising campaign management office, the product promotion cost will be much lower.
Marketing agencies use innovative technology based on artificial intelligence and automation of target audience selection process will be able to increase the number of customers for the same labor cost and without sacrificing quality of service. Thanks to the many components and platforms of LeadRex platforms, marketing agencies will be able to offer customers additional services, transparent reporting, and the ability to track advertising campaigns directly. In our opinion, this will significantly increase the level of trust between clients and marketing agencies.
Internet marketers are often freelancers, promoting multiple ad campaigns simultaneously. It's important for him to have high-level automation and centralized management of all advertising campaigns. This will significantly reduce the time spent and at the same time lead to an increase in the number of ad campaigns without loss of quality.
Advantages of LeadRex
A. Appropriate targeting.
Users can use artificial intelligence and an updated client base to locate their target customers without resorting to unnecessary costs and lengthy testing of the advertising channel.
B. The platform is easy to use.
This platform is very user-friendly, even without experience running and managing advertising campaigns. Each system component is designed according to the latest trends in UX design.
C, The principle of a contact.
This platform uses the principle of a single contact, which eliminates the need to use a separate service, from the one on the platform. Each system component is available on the user's table at any time.
D. Financial analysis.
Users can easily and at any time perform an analytical review based on existing data on the internal CRM system and thus independently assess the cost of an advertising campaign and possible profit value.
Platform users can create their own settings in the analysis module or use the LeadRex platform configuration. According to the settings used, the original ad campaign may be stopped automatically if it becomes unprofitable or does not meet the specified goal.
How does it work?
#. The user must register in the personal account or in the section of the agent's office, depending on the user. Leadrex uses the Smart Blockchain technology, which is why, after entering the information, an intelligent contact is created in the Leadrex ecosystem.
#. The user must put all the necessary details of the advertisement and choose the rate plan according to the type of advertisement. For blockchain technology, transparency between users and the customer is no longer a problem. All internal payments will be made in the LDX token to increase the demand of the tokens.
#. The user can analyze the effectiveness of the campaign and include or remove the content of the advertising, which gives the user a lot of flexibility.
SALE AND DISTRIBUTION OF LDK TOKENS
The LDX token is compatible with ERC20 and is intended to finance the development of the LeadRex platform and marketing activities before the project reaches the self-sufficiency stage.
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