BehaviourExchange CEO to talk marketing personalization and blockchain technology at High Tech Family Office Meetings
The New York City High Tech Family Office Meetings are a series of select Semi Annual events dedicated to investments of high net worth individuals and single family office executives in high tech opportunities. The next meeting is to explore and discuss the emerging and controversial world of Blockchain,Cryptocurrencies and ICO’s.
The meeting will explore the future of cryptocurrencies, a look at the growing number of Blockchain based technology companies (media, gaming, fintech, AI, P2P, clean-tech, marketplaces, hardware, base protocols, security, social and more) and will try to answer different questions.
BehaviourExchange CEO to talk about personalization in marketing
Marijan Jurenec, the CEO of digital platform BehaviourExchange, will present his formula to acquiring customers in today’s hyper-connected online and offline communication ecosystem that can be summarised through the following phrase: right audience, right channel, right time.
BehaviourExchange is a digital platform that uses Artificial Intelligence to analyze a broad array of Big Data, which enables it to ‘recognize’ visitors by their profile the moment they enter a website. The website can then automatically adjust its content to suit each visitors characteristics, needs and wishes. To achieve transparency, data protection and fair distribution of profits among all stakeholders, the system depends on a utility token economy and a decentralized Blockchain database.
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