Introduction

For generations the concept and mindset of people who wants to buy something, usually should visit any local store near his/her home. Well, we don’t need to mention here that time has changed tremendously. And with the rising popularity of e-commerce websites people have started purchasing online and this trend is increasing at a booming pace. In this regard, many small business owners have already dived into this fast-growing sector to woo the generation x and y with lucrative deals and offers online.

Adopting e-commerce capabilities that give consumers what they want how they want it is just one aspect of evolving with a rapidly changing E-commerce environment. As technology advancement is improving everyday and not being stagnant, consumerbehavior likewise is also changing. As businesses and marketers try to advertise there products they need to be aware of the shift in consumer preferences and how they can change marketing and advetising strategies to lure potential consumers to be a client.

Tentatively, If a picture is worth a thousand words, a single minute of video is worth 1.8 million words, And while you are welcome to debate with me on the exact amount of words a video may be worth, you cannot refute that people including yourself are more receptive to videos than any other form of communication. Videos have finally come of age, thanks to ever-improving Internet connectivity and more compatible technology infrastructure.

PICTURE THIS: You see a product – a jacket, for example – worn by a character in a web series. You really, really like it. How would you go about finding it for yourself?

Maybe you will go to an e-commerce site and try out certain keywords like ‘black leather jacket’ etc., and hope for the best. If you are lucky, you may find a similar-looking product. But what are your chances of finding the exact same thing with only generic keywords and no brand information? Very slim. BUT,with Fanfare, built on the blockchain is changing all that, Fanfare is making videos shoppable.

The problem of going to an e-commerce site typing a keyword to find exact black leather jacket worn as discussed earlier will be eliminated completely. Fanfare does all these so perfectly and more, by also allowing brands to convert consumer-generated content especially videos into shoppable content for users to buy. Furthermore,it helps to bridge relationship between customers and creators to interact with one another and construct an ecosystem where they can easily connect with one another. Its an inventive content-sharing ecosystem where brands and users connect easily through consumer-generated shoppable videos using smart contracts and a common currency.

The Fanfare ecosystem will use the ERC-20 Fanfare Token (FAN Token), and will build a Social Commerce ecosystem where content creators, consumers and brands can connect intimately via the exchange of value through FAN Tokens.

The FAN Tokens would be used by the brands as a reward mechanism for content creators by converting their user-generated videos into shoppable videos. This allows every user-generated video to have the potential of becoming a point-of-sale for brands, thus making the entire social platform a marketplace for products.

Users would also be incentivized for time spent on watching videos created by their friends or other consumers. Users can, in turn, use the FAN Tokens they have received as rewards to purchase products from the Fanfare eStore.

There will be attractive discounts for consumers who get to purchase brand products from the FanFare eStore , they will benefit from the additional price and commodity discounts.

Conclusion

Fanfare have ambitious goals  which will enable them to set new standards for the E-commerce Market. To achieve this goal a strong Team is built with all the necessary skills, talents and long-time experience needed for the project. Most of the team members on Fanfare have verified LinkedIn profiles. This is all good because the more transparency a company have in regard to their team, the more trustworthy they typically are.

FANFARE is an open platform yet a closed-loop ecosystem where both brands and users can interact with each other seamlessly. It’s the world’s first Blockchain-powered Social Commerce community that will help brands connect with users intimately through Consumer-Generated Shoppable Videos.
The project is very exciting with a big fanbase, Get on board and you will be glad you do.

NOTE: This article is just a guide to potential clients, stakeholders and everybody itching for a snip of this wonderful project, The whitepaper will provide an in-depth and thorough analysis of this wonderful project. You can click on the link below and find out more about this wonderful project.

WEBSITE: https://tokensale.fanfare.global/
WHITEPAPER: https://tokensale.fanfare.global/files/Fanfare_Whitepaper.pdf
FACEBOOK : https://www.facebook.com/fanfareglobal
TWITTER: https://twitter.com/FanFare_Global
TELEGRAM: https://t.me/FanfareICO

BitCointalk username: belushiiwuzeree
Profile link: https://bitcointalk.org/index.php?action=profile;u=2191289