Preventing Fraud And Abuse In The Marketing And Advertising Industry - Media Protocol

in #blockchain6 years ago

Ad fraud and ad misplacement are two of the biggest contributors to actors not receiving the fair amount for their acting talents when working in the marketing and advertising industry. When all rolled into one, ad fraud, ad misplacement, and various third-party intermediaries end up exhausting profit margins in inexcusably wasteful ways. Such as Collecting paychecks for "claimed services" that don't serve the actors or advertising industry any purpose. The intentional defrauding of consumer data files to suit organized crime activities, and lots more.

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As a solution, MEDIA Protocol has been created to disintermediate the relationship between content publishers and creators. MEDIA Protocol provides direct, one-on-one connections without any of the inherent problems associated with centralized data collection and storage. No more inaccurate files, problematic employees, or "middlemen"!

MEDIA Protocol lets publishers preserve everything that currently works well in the marketing/advertising industry, and get rid of waste, fraud, and abuse! It's the best of both worlds!

MEDIA Protocol Provides A Host Of Awesome Benefits To Their Members

Highly Refined Consumer/Publisher Response System - By facilitating a closely knit relationship between consumers and advertising/marketing actors, publishers can "hone in" on what consumers want most, and achieve the best outcome regarding effort put in. The MEDIA protocol provides a higher level of success and efficiency for everyone involved.

CryptoCatnip And Third Party dApps - Earn MEDIA tokens for participating in crypto-activities on the Internet. View and rate relevant content and exclusive web presentations designed for your interests, and get paid for it! Lots more crypto-activities will be added regularly, so stay tuned!

Digital Smart Contracts - Ethereum Smart Contracts eliminate wasted spending and "middleman" involvement. And because "Smart Contracts" run on the Blockchain, records of transactions remain public and immutable. This eliminates the great majority of security "loopholes" previously used to defraud advertising businesses.

Support For Paywall Content And Trackable Statistics - With paywall content support, users can pay for "one-off" content or subscription-based content at their leisure. And MEDIA Protocol comes complete with URL tracking, so publishers can keep an eye on the popularity of any and all content they release.

MEDIA Tokens - The MEDIA Protocol token is the default currency used within the program. All purchases and actions can be paid for with MEDIA tokens. And they're 100% exchangeable for the FIAT currency of your choosing. USD, Euro, British Pounds, etc. Your choice! Earning tokens at MEDIA Protocol can put cold, hard cash in your pocket!

Consumers Finally Get Paid What They're Worth!

The value of individual consumers has for too long been disregarded by the advertising and marketing industry. While hard-working, talented actors would slave away tirelessly to make ends meet, financially backed/monopolizing third parties were pocketing all the profits!

This left very little money to pay consumers for participation in marketing studies. But thanks to the Ethereum Blockchain, the MEDIA compensation system can reward consumers for exploring their current interests, as well as give them the incentive to learn about brand new activities as well.

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