Momentum - Take Your Business’s Marketing and Loyalty Programs to the Next Level

If up to until now you thought that only large corporations use marketing campaigns and strategies, you may need to reconsider it. Were you aware that nowadays, companies of all sizes, most non-governmental organisations and even individuals who are trying to develop a brand (think of bloggers, for example) are using in one way or another marketing and ads? This is why, over the last few years, this subsector of media (marketing and advertising) has been growing at an accelerated pace.

However, the marketing industry (including loyalty programs) is now confronting several major issues, all across the world. Let’s have a quick look at these and try to see what can actually be a relevant approach and possible solution.

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• It’s becoming more and more difficult to get the attention of the audience. Customers see an increasing number of ads, from all online channels. Email inboxes are filled with irrelevant promotions, offers or spam. Ads are not personalized according to the target groups or individuals they actually address.

• A vast majority of loyalty programs are becoming incapable to generate the desired revenue; moreover, such methods are not attractive anymore to customers because of their timely use and other impediments generated by these coupons, vouchers, points or cards.

• The North American continent has, according to current estimates, almost $100Bn in unused points. Think of these incentives as methods that failed to create sale profits and maybe even made customers leave certain brands.

Some might say that marketing campaigns, in this aggressive pursuit of customers and increasing their results, have dug a hole and actually fell themselves into it.

Can you take a traditional campaign, tweak it a little bit and get different results? Or should you entirely give up on using these platforms and rely entirely on word-of-mouth marketing? Well, not actually!

Meet Momentum - a modern platform that changes the paradigm of marketing and loyalty

An innovative automation platform that addresses issues of the actual marketing industry by implementing blockchain technologies and crypto-token incentives and rewards.

How does it work? Momentum was designed to permit companies to create new campaigns (or convert already operating programs) into cryptocurrency based marketing and rewards schemes. This platform also allows businesses to gain a better understanding of their customers’ behaviour. Moreover, Momentum will simplify the way customers, and their friends interact and communicate; repay customers with crypto tokens, sales or incentives, in various situations (when individuals buy a certain product or choose a specific service; when users freely offer a set of personal information; when consumers click certain links in the respective businesses’ websites or learn about their products/services; when they review products/services or share information with other through social media and other channels). Momentum will also allow customers to gather rewards (as crypto tokens) through mobile geolocation/beacon technology during the time they spend in local shops/service providers.

Learn more about the technology Momentum proposes for launching branded tokens, repaying customers actions and loyalty and discover how can this platform ease the manner in which lifelong relations can be built between businesses and individuals - visit ANN/Bounty Thread and Telegram