TAPMYDATA – Introducing Blockchain Verified Consent
INTRODUCTION
What does it take to interrupt the grip of internet cookies, banners and middlemen and free up human beings’s information for them to very own, proportion and liberate its price?
Problems round information price, privateness and safety are rooted withinside the authentic layout of virtual markets – primary silos, horrific actors and bots – and fixing them is one in every of the largest prizes of Web 3.
Over the beyond 18 months, the Tapmydata crew has constructed gear for human beings to take returned manipulate in their information and agencies to rebuild accept as true with, with Privacy via way of means of Design, and Blockchain retaining rating. Thousands of human beings, and masses of establishments already use their era.
They're now launching their decentralised non-public information protocol and TAP token to interrupt the antique cycle of information abuse. Each consumer can control their very own virtual identity, mint NFT’s (Non-Fungible Tokens) of Blockchain Verified Consent and licence this to be used throughout the internet, receiving price (ERC20 tokens) from establishments.
How does this paintings in exercise?
If you’re a brand new, or present consumer of the Tapmydata cell app, you operate it withinside the equal manner to request information, upload non-public credentials and ID, and keep this to your steady pockets. They don't have any get right of entry to any of the keys or information.
The app awards TAP tokens for hobby which advantages the network, like sharing information or verifying credentials. You can then use those tokens (or purchase more) to mint your very own Blockchain Verified Consent artefacts. These are what establishments buy to be used in focused advertising, additionally the usage of the tokens.
While tasks like Brave and Swash have helped make human beings conscious their information has price and this will be realised through crypto, they nevertheless paintings withinside the limits of the present day AdTech machine; I receives a commission for my attention, or for my surfing records to be offered to advertisers.
They're growing the constructing blocks for human beings to play a brand new function with their commercially-treasured information, in which they’re withinside the riding seat. Rather than see commercials for some thing I offered remaining week, I can allow agencies recognise I’m withinside the marketplace now to shop for a kettle, hardware pockets or an coverage policy. Advertisers can purchase those consent artefacts at scale, incentivising customers with tokens.
The Tapmydata crew is definitely excited to assist human beings take manipulate, licence and earn a usual profits from their information.
THEIR VISION
The installed version of the net and the policies round information, its lifeblood, are being re-written. They've all misplaced manipulate, and agencies’ lakes of non-public information are turning poisonous with growing consequences and weaponised privateness rights.
The complexity of the AdTech surroundings and its generally computerized practices lengthy in the past handed the capability of the human mind to recognize them in detail, and in that area uncertainty, doubt and conspiracy theories have grown.
This method a state of affairs in which human beings are more and more worried approximately their information and on line identities: 78% believe organizations get the quality price from information trade, and 65% that they have got misplaced manipulate in their non-public information. Trust has been badly damaged.
The Tapmydata answer is a framework of gear, ledger and decentralised protocol for human beings to reclaim their virtual identity, crystallise unique, proven factors of consent in an NFT and offer a brand new, obvious channel for valid counterparties to combination information and trade price.
Data is Destiny: Their undertaking is to present human beings manipulate in their information and leverage collective company in how it’s used, whether or not to proportion or get their piece of a marketplace worth $325Bn annually. This bureaucracy a essential pillar of the brand new accept as true with financial system this is changing the information silos of The Old Web.
THE PROBLEM WITH DATA
Everybody need to be allowed to extrade their mind, inclusive of the largest winners of the present day machine. The hassle is, with the manner information is getting used and misused presently the engine of boom for Web 1 & 2 is redlining, in extreme chance of exploding.
GDPR, CCPA and comparable guidelines in nations starting from Brazil, through India to Japan have raised the stakes on fines and ushered in a lifestyle of litigation for breaches and misuse of consent.
Regulators, advertisers and publishers are outgunned; they can't control the myriad of players, intermediaries and capacity horrific actors who capture, manipulate and make cash from purchaser information.
Attempts via way of means of the information enterprise to self-adjust via way of means of codes, whitelists and frameworks consisting of that of the IAB had been useless to forestall the unfold of information, and in a few instances uncovered as contravening GDPR, present and upcoming privateness guidelines.
Meanwhile, structures have acted as a regulation unto themselves, however the route of tour is clear – farfar from 1/3 celebration manipulate and unfair awareness of the rewards from information trade toward man or woman manipulate, company and a primary celebration courting with advertisers with transparency and honest price trade baked in.
END OF THE LINE FOR DATA BROKING
“The data broker quarter is a complicated eco-machine in which facts seems to be traded broadly without attention for transparency, giving hundreds of thousands of adults withinside the UK very little preference or manipulate over their non-public information,”
Companies who use the offerings of information agents for advertising and different functions at the moment are accountable for making sure that processing of private information is compliant with GDPR and different relevant guidelines. They have to adopt due diligence that the non-public information being presented has been gathered appropriately, is updated and that human beings had been knowledgeable in their rights and given a way to exercising them, before the information is bought or rented.
Following a 2 years months investigation, in October the United Kingdom information regulator ICO used the ‘nuclear option’ to forestall credit score company Experian from processing information which became used to create merchandise offered throughout quite a number sectors without legitimate consent of citizens.
It discovered that Experian and different credit score reference corporations – Equifax and TransUnion – did a good sized quantity of “invisible” processing of information, which means that human beings did now no longer comprehend it became happening.
These companies offer a manner for human beings to test their credit score rating for loans and credit score cards.
But they may be additionally information agents, gathering and promoting on facts accrued from a whole lot of sources.
The regulator discovered that the corporations had get right of entry to to the information of just about each person withinside the UK, which became then “screened, traded, profiled, enriched, or more suitable to offer direct advertising offerings”.
Shockwaves have already unfold through the sector of information advertising withinside the few days for the reason that this ruling, heightening the experience of urgency to discover a manner to maintain the hazard of similarly moves and harm to customers of this surroundings manageable, at the same time as dealing in customers who don’t even recognise the names of those dominant players. The UK regulator has given Experian, and via way of means of affiliation the entire broker enterprise, nine months to get itself in order.
WHO ARE TAPMYDATA?
Tapmydata has an advanced, strong information rights answer and channel for establishments to rebuild accept as true with with citizens – securely, transparently and with Privacy via way of means of Design – the primary of its type worldwide.
They have a established functionality to supply purchaser grade era that works reliably, with Privacy via way of means of Design and the usage of the general public blockchain as a declaration of record.
Covering PrivTech, crypto and information trade, their management crew is skilled in founding, developing and exciting organizations throughout the tech spectrum. Their experts carry collectively the competencies to take new thoughts from concept through MVP to transport on an agile basis.
They have a present day base of 4,000 customers who use Tapmydata to find out in which their information is held, repatriate it from agencies and keep it securely on their smartphone (Apple & Android).
Over the route of 18 months and over 15,000 requests, they have established that human beings do care approximately their privateness, what takes place to their information and in whose palms it ends up. Their ledger machine and expertise base on information rights is now the most important and maximum mature withinside the world, and has good sized capacity for research. AI improvement and benchmarking.
They've shone a mild on how severely establishments genuinely take their dedication to information privateness and rights and over 500 of them presently use their platform in a few manner. Their era and crew are uniquely located to apply this platform and accept as true with in their network to present them more man or woman autonomy over their virtual identity, and on-ramp to the possibilities for information monetisation through a ‘virtual dividend’.
This combines with the motion led from America via way of means of Andrew Yang and the “Yang Gang”, and the undertaking of the EU to create a honest, available marketplace for purchaser information via way of means of 2022. Whether individually, via ‘agents’ or virtual unions they may be a key connector among human beings and their Data Destiny.
THEIR JOURNEY SO FAR
RIGHTS
The extension and merchandising of private information rights became one of the foremost desires of GDPR and next guidelines. Citizens have the proper to request, order deletion and/or repatriation in their information in an without problems available, machine-readable format.
This is an super possibility to reveal how a steady channel blended with a blockchain ledger ought to control ‘transactions’ among human beings and the establishments which maintain their information as controllers or processors, some thing they termed ‘Data Dialogue’.
Their first product became advanced and released with this being the middle proposition, the primary ‘actual world’ test round information rights with 2 desires:
- To set up whether or not human beings cared approximately their rights, could need to exercising them and manipulate their information, given gear and a frictionless consumer experience.
- That establishments could be eager to illustrate their dedication to information rights and quality exercise while supplied with a committed channel designed with safety and transparency as dual drivers.
At the middle in their rights platform is the Tapmydata app which operates as a listing of establishments, a non-public information keep, pockets and steady stop-to-stop encrypted messaging platform for speaking with establishments and sending documents returned and forth.
In the returned-stop of the machine is a steady platform for establishments to control their crew and reply to rights requests. Although the platform became constructed basically for rights, it's miles in essence a steady request and reaction platform with crypto baked in and that they these days deployed the product to clients in reaction to the COVID-19 machine for touch tracing.
18 months and 15,000 requests later, the solution to (1) is a resounding ‘yes’, customers accept as true with the gear, take a proprietary mindset to their information and assume properly of establishments which reply right away and fully.
The reaction from establishments to their 2nd intention became a long way much less emphatic; at the same time as a few embraced the platform and discovered it enabled 80% of requests to be closed automatically, others noticed their responsibilities toward information rights primarily based totally on a strict interpretation of compliance responsibilities. The antique ways (email, internet bureaucracy, post) were ‘top enough’.
The perception amongst privateness advocates that a Data Protection officer fielding rights requests withinside the placing of a Big Tech organization is just like the function of an Environmental Protection Officer hired via way of means of an oil organisation isn't without a few justification, primarily based totally on their findings.
Also glaring is the reality the bulk of requests are being made via way of means of prison intermediaries, withinside the early degrees of setting collectively a case or probing the operational competence of a counter celebration round information. Rights are being weaponised, however by myself aren't but the ‘killer app’ for privateness many predicted.
TAPMYDATA TOKENSALE
How To Take Part withinside the Token Sale?
To take part withinside the token sale customers will want to download the Tapmydata app out of your preferred app store, then whilst precipitated observe the commands to finish KYC/AML checks. You will now no longer have the ability to take part withinside the token sale until this has been finished consequently all steps need to be followed.
All this may be executed via an integration with Balancer to offer an exceptionally easy KYC/AML answer for Balancer Liquidity Pools.
When is the Token Sale?
Starting on the 14th December 2020, the TAP auction will run for a complete of weeks and quit on the 28th December 2020. Any in addition information following this submit may be up to date withinside the Tapmydata Telegram channel.
To examine extra approximately the Open Data Economy and end up an lively equipment withinside the TapMyData movement, go to their;
Website: https://tapmydata.com/
Telegram: https://t.me/tapmydataofficial
Discord: http://discord.tapmydata.com/
LinkedIn: https://www.linkedin.com/company/tapmydata
Twitter: https://twitter.com/tapmydata
Instagram: https://www.instagram.com/tapmydata_/
NOTE
A sponsored article written for a bounty reward.”
Bountyox Username: Azqam
ETH Wallet address: 0x3a11ABD60A1463579e3E275a31755Af17C9d69b3