In today's business world, loyalty program has become a common incentive for customer retention, even stores are using this incentive to compete against e-commerce business. In this millennium, the loyalty program is taking new shape.

Adapted from Qiibee whitepaper

As far back as 1700, American retailers started to issue coppers to customers as a token which could be redeemed later as a product in future purchases.

The 19th century ushered in the use of Green Shield stamps as coins were too expensive to be used as customer retention tool. Fast forward to early 20th century, Box Tops emerged, they were coupons that were printed directly on the product package, box tops were redeemed for rewards. Towards the end of the same century, in 1981, some airline companies began to use Frequent Flier program which rewards travelers for every air travel. During same period 'loyalty aggregator' got to the mainstream, this program allowed customers to earn reward from any retailer, then redeem it through another retailer. By 1990, loyalty aggregator fizzled out, customers lost interest in stamps and branded coins.

They figure out that loyalty card would be better, as it is easier to monitor than its predecessors. Till now, some of us are still in possession of loyalty cards. This is about to change with qiibee.

How will qiibbe change the loyalty sector?

Adapted from Qiibee whitepaper

In the digital age, companies do not only reward customers for patronage, they also reward people for telling their family and friends about their products or/and services on social media platforms. An example is how qiibee organized her airdrop.

In the era of internet and smartphones, loyalty programs are no longer kept for big players in the retail world, it is for anyone who is interested in it. This is cool, huh? There is other cool stuff about qiibee. The world has evolved to an extent that every business can now deploy a mobile app, which is used for payments, purchases, and reward programs simultaneously. Today, customers are rewarded for activities like shares, retweets, and likes on social media. Marketing scope is expanding and actions are rewarded for a variety of reasons. Throughout modern history, loyalty program has been improving, and organizations are taking customers on their journey. This is a set of a journey that average customer passes through in site user interface.

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Customers are expecting better treatment in changing world, they need assurance that any unit of their loyalty reward can be redeemed at any time. Qiibee is bringing more liquidity to the reward program.

How having a free exchange between various loyalty program will improve the customer experience

Adapted from Qiibee whitepaper

Free exchange empowers customers to transfer reward from one retailer to another. What does it mean? It means that I can trade loyalty reward of Dunlop tires for Mobile gas. Gone are the days when customers forget or intentionally abandon their reward points because of inability to obtain a full reward. Life is made easier if I can live in the United Kingdom and transfer loyalty reward to my girlfriend in the United States of America, as Valentine gift.

Free exchange is removing the barrier to entry

In addition to this, nothing feels like a one-stop store for reward points. Reward value has been tokenized on Ethereum blockchain. Qiibee is to reward points what ERC20 tokens are to Ethereum. No matter where you are, transacting rewards can be done seamlessly, every user of qiibee can check real-time value of their reward as the market fluctuates.

User data protection

Customers will no longer be mandated to supply any vital information about them, hence privacy is improved. More than ever before, the world is now aware of how corporations feed on data of unsuspecting users. Qiibee allow users to interact with rewarders without any fear of security risk, they will have full control over their private keys.

Downsides of current fragmented system

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In fragmented loyalty system, individual companies are the losers. How? Consumers who are excited to buy a product or pay for a service will lose interest as soon as they are aware that- to claim a full reward, they would be required to buy things that they don't need, or buy what they need but at the wrong time because of reward. This technique is unrealistic and outdated. If I have to buy 20 units of 500 grams of detergents to claim a reward, it creates no incentive, because I see no reason why I should buy excess detergents. In this instance, a potentially loyal customer would be lost. The current system is too ineffective to achieve its aim.
As soon as reward become scalable, the biggest barrier will be removed, this makes it win-win for all.

My Milo points turned to waste

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In high school, Nestlé (maker of Milo) rolled out customer loyalty program, the criterion is that kids (8 to 15 years old) should provide 50 Milo foils in 30 days to win a new bike. Which kid doesn't want stuff like this?
I decided to make friends and family pay for my bike by giving me foils, so I developed an approach to start calling family members, I became overly nice to them. I paid a visit to virtually all my neighbors. Later on, I reached an agreement with friends in my school, that I will pay them for giving me foils. I had 38 out of 50 foils, if they could get 12, then Milo bike would be mine.

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Unfortunately, I could not get more than 45 foils until the end of the program. Ever since I stopped taking brands so serious about reward programs. It was a sad experience.

Meet the CEO of Qiibee

Here is what I have to say about Qiibee

More Information about this project, kindly visit:

qiibee website
qiibee WhitePaper
qiibee Telegram
qiibee Medium
qiibee Twitter
qiibee Facebook
qiibee Instagram
qiibee Linkedin
qiibee Google Plus

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