The Power Of Marketing

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Billions of dollars are invested yearly in costly marketing campaigns. Most of the time marketers just go on a limb and guess what would work with their customers, sometimes it pays off, but sometimes it can go wrong, so wrong in fact that small to medium companies might never recover from a PR disaster. Then specialized marketing companies have emerged, these mercenary companies have the basics of selling at pinpoint accuracy.

The techniques are roughly the same, whether you are selling pencils or trucks. If one can identify the core audience and their needs, a product can be tailored to meet the demand of said crowd, this is how proper marketing is done! With the help of blockchain technology, however, we can take the marketing strategies to a whole new level.

Introducing the Momentum platform

Mobile Bridge is a success story that currently helps big player companies like Bilka or Burger King drive sales through the roof. By building a blockchain infrastructure in the form of the Momentum platform, a next step in the world of marketing is bound to happen! The ecosystem will allow companies to create their own branded cryptocurrency to drive marketing campaigns and brand awareness.

Thus users will be incentivized to interact with your marketing instrument, knowing they will get an actual reward for doing so. The user can then exchange these proprietary cryptocurrencies for Momentum Tokens that in turn can be traded on the major cryptocurrency exchanges, thus closing the feedback loop on the entire marketing campaign.

Based on the popular ERC20 architecture, the Momentum token will make use of the Smart Contracts feature to ensure the scalability and reliability of the platform. As the platform grows bigger and bigger, so will the value of the Momentum token. Consumers will have 2 choices to make, either use it on the platform for its utility value or simply trade it on exchanges like any other cryptocurrency.Thus the Momentum platform will enable companies to perform the following actions:

1. Launch their own utility tokens for marketing and reward campaigns
2. Foster better understanding of the customers’ shopping behavior
3. Directly reward customers with crypto tokens that can be exchanged immediately
4. Usable tokens on a multitude of locations

Many blockchains based ICOs currently do not have anything behind them, an actual product that works, only ideas for the future. The Mobile Bridge platform, however, has already proven itself in the market. Thus the odds of failure in delivering on the promises is certainly out of the question. The total token supply is 1 billion, with half of that sum to be sold during the ICO phase. The current token price is 0.10 Euros with a set Soft-cap of 2.5 million EUR and a hard cap of 42 million EUR. The public sale is set to happen between the 26th of April up until the 25th of May 2018. So, if you are interested in joining this marketing revolution visit also the: ANN/ Bounty Thread and Telegram