Equi The Start-Up Stage Support

Do you know? The life cycle of any company involves 5 stages which are Idea, Seed, Early, Growth, and Late. Today, I’m not going to focus on Growth and Late stage companies because they are well established and may not require additional support. Let me talk something about the rest of the three stages.

1. Idea – It is the beginning or first stage of any new company. Even the top companies like Google, Apple, Facebook, etc. would have started their venture at this point only. Let’s say you want to build a new house. What is the first step? Land acquisition? No. Without acquiring the land, you cannot think of building a house. That’s different. The first step is to create the floor plan of the house. Likewise, a company at this stage will be creating the plan/proposal for the project by outlining its goals, budget, implementation plan, etc.

2. Seed – Now you have got the floor plan, materials, engineer and the team of workers. Just you have to start the construction on an auspicious day. Likewise, a company at this stage will be working hard to convert their ideas on a paper to a real product. The expected outcome at this stage is the beta version of the product which has undergone the first round of testing.

3. Early – The building looks like the skeleton of a house. Because the doors and windows need to be fixed. Also, you have to select a nice color and paint the walls of the entire house. You need to concentrate on the type of flooring as well. So, a lot of work is pending on your house. Unfortunately, the work got slowed down because of a shortage of funds. What will you do? You may get some kind of financial support from your friends or family. Likewise, funding is very important for a company at this stage. Because they need to spend a lot of money to improve the beta version of the product before releasing that to the market. Plus, they need to make extensive marketing of their product to catch the attention of the consumers.

Now, the question is: Who will provide the funding for the early stage companies? Of course, they can reach out people from their family, friends or social circles. Will it be enough? No. Taking a loan from a bank or similar financial organization will increase their burden because the company has not started getting revenues yet. Traditional VC (Venture Capital) firms will give more priority to projects on latest and trending technologies.

Then, what is the alternate option for start-ups to raise funds? To find a group of “like-minded” individuals who are willing to invest in the project because they believe that the project will succeed.

EQUI provides an innovative platform to find like-minded investors, who can provide the financial support for the early stage companies. What is EQUI? It is a financial platform which lists a number of projects in various fields that have a growth potential. Investors can choose one or more projects which they like and start funding them using EQUI tokens. EQUI tokens are special utility tokens based on Ethereum ERC20 which will be used as the main payment option of the platform. Kindly visit Bounty Thread, ANN Thread and Telegram Group to learn more information about EQUI tokens.

EQUI participants will have three options on using the tokens which are given below:

• They can fully invest their tokens on one or more projects and wait for their growth to gain profits up to 75%.

• Simply, they can keep their tokens without investing them on any projects. Still, they will receive the bonus from the loyalty program of EQUI.

• They can buy the EQUI tokens and sell them on exchanged outside the platform.

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