MOZO-THE TOKEN OF DISCOVERY: ENHANCING THE EFFICIENCY OF FOOT TRAFFIC IN RETAIL STORES.

adaoramma (46)in #blockchain • 6 years ago (edited)

The digitization of the world has cast a shadow across all other frontiers of human endeavor. The commerce sphere not left out. Technology continues daily to ease and preset new and better ways of doing things beating down the numerous problems that held it back years before.
Sales to every business is really important particularly to retail outfits, reason a lot of these businesses in a bid to rake in humongous sales volume resorted to loyalty programs. Termed effective, as buyers made more purchases from retailers who offered such programs. However, these programs aren’t as optimal towards sales as they ought to.
A lot of problems beset the existing Loyalty programs, since these programs are variously undervalued by most consumers, leading to its short comings. Consumers seek to unify all these loyalty programs so as to ensure optimal redeeming of these programs and curb wastage.
An average consumer subscribes to an average of 29 membership programs per time, and others go unredeemed. This is because consumers have countless sole merchant point-based loyalty programs, hence, too many plastic or paper cards being carried about.
Vast array of policies, numerous terms and conditions of use, point valuations, etc. leading to lack of coordination among merchants and this in turn encumbers the consumers which leads to neglect of these loyalty programs.
A bigger problem is also the inability of most consumers to check or ascertain their point balances. More troubling is that often they don’t get to discover that their points have expired until its expiration after it being unused.

Most of these loyalty programs do not allow or offer exchange of points for fiat currency even though they allow some sort of exchange point transfer, i.e. they don’t allow rewards transfer back into cash. Etc.
With these and so many other problems beset on a system that was meant to pull foot traffic to retail stores and increase sales.

The MOZO Project sets new frontiers of growth and sales for retailers, by offering a platform to ensure a reduction in

Customer acquisition costs.
Boost customer lifetime value.
Effect a decrease in consumer churn rates
And then, increase consumer purchase repeat rates.

Up to 38,000 stores have signed up with Mozo and are committed to use the platform once launched.

According to projections, a 20% upsurge in foot traffic will result in US$16 Billion growth in mall valuation, US$14 Billion of additional profits for stores and take on US$12 Billion of loyalty market value.
The Mozo tokens can be earned and are redeemable by consumers and they can be transacted with the Mozo coins among merchants, those in a mall, at shopping districts, cities, across the globe. This projects directly, a notion that reinforces a unified loyalty platform or common loyalty platform across the globe.

Over time consumers with Mozo tokens will be highly incentivized which will motivate them to become regulars at the malls and shopping districts since they’ve seen the prospect to mine Mozo tokens, unravel in-store catalogues and prices, and make purchases without seeing the physical goods.

The Mozo token can be converted to Ethereum, Bitcoin, and can be used at Mozo enabled stores or outlets which makes its attractive and enhances a building of a worldwide reward system for the ecosystem.

The following has been projected for Mozo:

The merchant packages
Mozo Air drop, for Mozo consumers.
Building a universal loyalty platform.
The MOZO blue print involves.
Product discovery or service through IoT enabled services.
A reward of consumers loyalty programs using the token.
Building a single proprietary blockchain system for micro payments.
A system to connect the online to offline gap.
And then, a data motivated product approval and shopper personalization.

MOZO TOKES CAN BE EARNED VIA:

For newly registered users, they can earn once they download the app. Ad this is referred as a SHAKE action.
For each time the consumers arrives the store, merchants can reward such user.
Consumers can be rewarded through a ZAP, this is when a consumer’s phone is brought close to a product sticker that a merchant wishes the consumer to discover, within a 10cm radius which enables the Mozo beacon to discover it.
Then through purchase of products at Mozo digitized stores.

To cap it all Mozo, will function by means of smart contracts linked to retail services. This will be established between the retailer’s smartphone or IoT device (e.g. a beacon) and the consumers phone, detecting each other’s device. Suffice to say that this contract is user centered and controlled.

TOKEN INFORMATION

Mozo Token is an ERC-20 utility token, operating on the Ethereum Blockchain network. Mozo Tokens will be used by stores and venue operators to reward customers who in turn will collect and redeem them for deals, discounts, and products. There will be a total supply cap of 5 billion Mozo Tokens, without any further issuance or creation of Mozo Tokens in the future.