NOIZ Network developed a new ecosystem in the world of advertising by leveraging blockchain and artificial intelligence
NOIZ Network developed a new ecosystem in the world of advertising by leveraging blockchain technology and artificial intelligence, bringing advertisers, publishers and everyday customers together. The NOIZ network will facilitate by providing a social responsibility campaigns recognized by the United Nations (SDGs) because the main challenge for corporations within the future. NOIZ is aware of a way to solve these issues with digital advertising through the presence of experienced advertising professionals from leading corporations in the world of advertising Dents and Ogilvy. NOIZ is convinced that a decentralized advertising platform permits the community to become the propulsion of the advertising ecosystem will the sole purpose to produce a reliable advertising model for real participation these days and in the future.
Digital media is projection worth $ 237 billion this year, taken 40% of the conventional advertising market. This figure is predicted to achieve $ 291 billion and claim 50% of the advertising market in 2020. However not everything is therefore rosy within the world of advertising. Advertisers spent regarding $ 16.4 billion in 2017 on all kinds of ad fraud. Which was claimed by using a bot. This year, this figure can reach $ 19 billion and reach $ 22 billion in 2020. Additionally, massive sites like Google and Facebook will ban entire industries, admire ICO, however still miss an enormous quantity of fraudulent/plagiarism ads on their platforms, damaging the brand and reputation of advertisers.
Market Challenges NOIZ will solve
NOIZ is a decentralized network of cognitive advertising exchange solution using AI and blockchain technology:
Anti-click fraud (for advertisers)
Incentive principle: NOIZ uses two ways to extend client engagement. First, produce a dynamic communication dialog so customers will communicate directly with advertisers. Second, it's providing incentives to customers to encourage direct conversions or sales.
Ensure transparency of digital advertising (for advertisers and publishers)
NOIZ facilitates a peer-to-peer advertising network where advertisers and publishers identified who they are addressing. They’ll check the publication history and investigate any attainable means for fraud in all transactions. All info is recorded within the blockchain.
Prevent data leakage (for customers and publishers).
NOIZ permits advertisers and publishers to accurately and honestly collect and share client data through the blockchain, giving customers the power to manage what private info they're willing to supply to advertisers and publishers.
Community empowerment and redoubled responsibility for the advertising model (for consumers).
NOIZ platform can permit customers to get agreement for advertisers, publishers and organizations social influence or act against them, therefore, to forestall advertisers, publishers and social organizations with a low rating to use the network NOIZ.
Lead responsibility for company social responsibility activities (for advertisers and consumers)
NOIZ also will permit advertisers to automatically participate within the activities of OCB (organization of social impact) and to present a share of their advertising budgets to campaigns OSV, where the patron community provides beneficiaries - organizations of the social impact their access to participate in activities within the field of WWS.
NIKOLA Cognitive Bot
NOIZ uses a cognitive referred to as NIKOLA to initiate dialogs in every ad. NIKOLA is embedded with NLP, the more client are treated with NIKOLA ,the more of intelligent it becomes, therefore, the term "cognitive". It can even work with multiple languages using free-style text or voice messages. NIKOLA can attempt to attain the goal of accelerating the conversion rate of digital ads. It’ll conjointly encourage customers to engage in advertising by providing them [consumers] rewards in tokens on every occasion they [consumers] interact with ads. NIKOLA conjointly could classify shopper responses - their participation within the system-level Intent and pass the tokens through the platform NOIZ.
The use of blockchain
Marketing challenges
Presently, ad networks record user activity and so analyze their actions, attempting to calculate bots. Heaps of confidential is collected, that is sometimes keep on the company's servers. On the one hand, this info may serve the complete digital community to seek out ways that to calculate the work of fraudster, likewise, there's a risk to disclose confidential information. Therefore NOIZ is attending to use blockchain-based technology HyperLedger. This network is open source and is already utilized by quite two hundred different massive corporations, as well as IBM monsters. HyperLedger technology permits storing terabytes of data, not like alternative blockchains, that makes the interaction terribly intense.
The NOIZ ecosystem have one token, the NOIZ token.
In total, three hundred million NOIZ tokens will be offer for sale at $ 0.25 per token.
180 000 000 (60%) NOIZ tokens are distributed throughout the crowdsale .
6 000 000 (2%) NOIZ are distributed through delivery to the primary participants of the community.
24 000 000 NOIZ (8%) are reserved for advisors and 30 000 000 (10%) NOIZ are reserved for charities taking part within the platform.
60 000 000 NOIZ (20%) are distributed among the founders.
The purpose NOIZ - softcap 15,000 ETH and hardcap 60 000 ETH.
Token Sale Start and End Dates: 15 Jul 2018 - 15 Aug 2018
Team
It consists of an experts in advertising industry with a significant division into spheres, artificial intelligence, and the blockchain and every one that's connected with the world of advertising.
Get more detail from the link below :
Website: http://bit.ly/2LbvPFG
Telegram: http://bit.ly/2mjp2Mi
Whitepaper: http://bit.ly/2Lbxn2s
Facebook: https://www.facebook.com/NOIZchain
Twitter: https://twitter.com/NOIZchain
Medium: https://medium.com/@Noizchain