GOeureka : Shaping the Future of Online Hotel Booking Through Blockchain

Tourism without hotels, is like vehicle without engine. Tourism is driven by hotels because hotels provide leisure time, greate hospitality service and rejuvenates our trip. While planning a trip/vacation/holiday, booking a hotel is our primary priority. In order to book hotels we usually use top hotel booking services because they provide versatile information about all the available hotels, helps to compare services offered and prices etc. The deals/offers provided by these online travel agencies (OTAs) are most reliable and cost effective. OTAs provide very low price hotel booking compared to individual hotel's booking service.

The idea of OTA business model was created by hotels to clear unsold inventories. The rapid expansion of OTAs make hotels to heavily rely on them. According to a report latest by 2020, 94% of the hotel bookings will be controlled by OTAs. OTAs provide user-friendly services, unprecedented offers, discounts that individual hotels unable to do. That's why many hotels are now struggling to stay in the market.

Goeureka is here to revolutionize the way we book hotels, through blockchain technology.

Present challenges

The introduction of OTAs, disrrupted the traditional hotel booking sector. OTAs provide all the hotel booking services in an user-friendly manner, they provide more offers, discounts and deals that the individual hotels cannot able to provide. The rapid expansion of OTAs cuts the large margin of hotels especially for smaller hotels. The best price guarantee and rate parity feature provided by OTAs force smaller hotels to sacrifice their profit margins.

OTAs charge large commission to small hotels upto 30 percent. Due to non availability of any other alternatives, hotels lose the negotiating capabilities. OTAs make customers more beneficial and hotels struggle for existence.

Increasing prevalence of OTAs also disputed the hotel's loyalty program. OTAs devaluates the hotel's direct booking loyalty points. Customers now receive OTA's loyalty points, which help them to expand it to other hotel brands also, rather than limiting to a particular hotel.

Indeed OTAs provide larger exposure to hotels, but also restrict the contact between hotel and customers. OTAs handle every customers data, their feedbacks and their stay experience. Poor experience and ratings reflect negatively about hotel brand.

Principle of operation

GOeureka is here to provide an ultimate platform for hotels and consumers to directly engage with each other for making transactions without OTAs. With the elimination of OTAs, makes the hotel prices very low because inequitable OTAs commission will be removed. The implementation of blockchain technology helps to create an unprecedented hotel booking platform for worldwide customers. It is transparent, reliable, commission free and customer oriented.

GO platform solely aims to improve customer and hotels engagement. It is committed to make marketing and advertising of hotels worldwide on GO platform. It provides hotels a freedom to manage their own revenue stream model on the platform. GO platform will charge 5% on transactions for payments made through traditional banking services and with other cryptocurrencies. There will be no transaction fee for using GO tokens for payments.

GO platform's patent pending RE-BOOKING feature is a customer oriented beneficial service. For example if a customer booked hotel at a specific price and later on, the price of the similar room in the hotel is decreased, then the difference of amount from the original booking price is refunded to customer. This is a very unique and great concept.

On the GO platform hotels no need to pay any fee for displaying their hotel brands on the website. All the hotels will be displayed according to their performance, ratings and reviews by customers. The GO platform provides highest level of transparency in its operations.

GO platform will transform the loyalty program through blockchain technology. Users will receive loyalty points for hotel bookings and restaurants. With this more users will get enrolled and customers can maximize their profits. Which in turn increases hotels customer base. Users can convert all the accumulated points into GO credits and which in turn payable for hotel bookings. GO is a single platform to redeem multiple loyalty points.

GO platform offers inventory management, search engine for booking rooms and services, which is available in desktop, Android and iOS devices.

Advantages of GOeureka:

• GOeureka platform eliminates OTAs culture and helps both customers and hotels
• It helps to increase hotels profit and customers get commission free low priced hotel bookings
• Re-Booking feature helps to get rooms at best price at the fluctuating price market
• Users will earn loyalty points and in turn can easily redeem multiple points for rewards in a single place
• Hotels can easily manage there inventory
• Implementation of blockchain makes the entire GO operation process transparent, trusted and reliable
• Users can access GO platform through desktop, Android and iOS applications

ICO details

• Token Ticker: GOT
• Token platform: ERC20
• Token price: $0.10
• Tokens for sale: 600 million, Unsold tokens will be burned
• Hardcap: USD$ 60 million
• Accepted currency: BTC, ETH, USD

Roadmap

Conclusion

GOeureka is here to revolutionize the way we book hotels today. The blockchain powered GO platform allow customers and hotels directly get engaged with each other without any intermediaries. Elimination of OTAs culture remove the commissions, which makes the hotel prices very low. With this, customers get benefited and hotels make their profit. The customer oriented RE-Booking feature is very unique and very much beneficial. It is a very promising project to invest.

Learn more about GOeureka:
Website: https://goeureka.io
Read Whitepaper: https://goeureka.io/#download
ANN thread: https://bitcointalk.org/index.php?topic=3382526.0;all
Telegram: https://t.me/goeureka
Twitter: https://twitter.com/goeurekatravel
Facebook: https://www.facebook.com/GoEurekaTravel/
Medium: https://medium.com/@social_23833
LinkedIn: https://www.linkedin.com/company/27176560
Reddit: https://www.reddit.com/r/GOeureka/
YouTube: https://www.youtube.com/channel/UCreMaKqzzcCmo3sNg3X2hsQ

About Author:
Bitcointalk username: Abhijeetcg
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1676105;sa=summary
ETH address: 0x96e95a1F40cf5a50178053740ADE18046815362d