SWIPE SDK - improve app engagement and user retention

nguyenshaphia (25)in #blochain • 6 years ago (edited)

SWIPE Network delivers a suite of SDKs (Software Development Kit) that app developers can integrate. SWIPE SDK collects app and user data upon consent given. App developers can promote app installation, user engagement, user loyalty, in-app purchases and participate in data and ad monetisation.

1. SWIPE Push

SWIPE Push SDK empowers app developers to reach out to their users on their first screen - lock screen on Android and widget on IOS. Follow the research, it was found that the average mobile device user typically checked their phone 150 times a day. This presents an opportunity for apps to reach out to users at the first point of mobile device engagement. SWIPE Push is built on top of SwipeRich. Combining the use of blockchain technology and the development of a multi-developer lock screen SDK, SWIPE Network aims to deliver a more effective mobile content delivery platform with transparency and accountability supported by blockchain technology.

The solution incorporates various advertising attribution analytic techniques to track and control advertisement impressions enabling the delivery of relevant content according to user demographics and interests. The solution also adopts security measures to counter accidental clicks, bot traffic blacklisting amongst other security measures.

2. SWIPE Ads

Whenever a user engages with advertisement content, the smart contract pays out fees to the app developer and users without going through any intermediary or approval process. SWIPE Ads module uses smart contracts and multi-signature cryptographic keys for automated micro-payments/transactions between advertisers. SWIPE Ads module allows app developers to integrate its in-app advertising SDK and rewards the app users with SWIPE Tokens. In the current industry practice, advertisers’ budgets are distributed to multi-layer intermediaries before ever reaching the developer.

3. SWIPE Marketplace

SWIPE Marketplace is a blockchain-based decentralized marketplace for item listing, cross-promotion and affiliate marketing among SWIPE Network members. It offers the following benefits:
• Trustless system offers fair transactions between sellers and buyers.
• Customer protection is provided through arbitrated escrow services.
• Supports cost-effective cryptocurrency payment methods.
• Better security as transactional data is stored on immutable blockchain storage
• Consumer data privacy is protected, while sensitive consumer data is shared only as per required to the fulfilment party.
SWIPE Network will build the decentralized marketplace based on Origin Protocol (https://www.originprotocol.com). Origin Protocol provides a blockchain-based solution which enables the building of decentralized marketplaces that are able to remove the need of this middleman. On SWIPE’s data marketplace, all data transactions will be enforced strictly with smart contracts. Under Origin’s shared data layer, user and transaction data will be stored on the Ethereum blockchain and IPFS, where the transaction history and reputation of SWIPE’s data buyers can be recorded and tracked.

4. SWIPE Mission

SWIPE Mission uses Ethereum smart contracts to record staking participation, assess eligibility to participate and reward the completion of missions, the creation of a SWIPE Mission requires the following inputs:
• Mission type - define clear measurable and trackable objectives of the mission.
• Mission timeline - start date and end date
• Mission details - mission name, description, governing terms and conditions.
• Participant Cap - maximum number of participants allowed.
• Mission rewards - a number of SWIPE Tokens per completed mission are distributed equally to all participants during the rewards pay out period.
• Staking requirement - the number of SWIPE Tokens required for participating ensures commitment from mission participants. Staked tokens will be locked on the smart contract and will not be sent to mission owner. Staked tokens will be returned to mission participants
when the mission reaches its maturity date and users can recall the staked tokens prior to a mission's maturity, however, the reward tokens for participating in the mission will be forfeited.
I will summarize the following: