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We use dozens of applications every week and, in one way or another, these applications make our lives easier, entertained, and convenient. Each of these applications knows something about you as it must store and process your data to better serve you; this is an underlying necessity for most business operations: data needs to be synthesized to produce better results.

Data has helped businesses become more efficient in their back-end operations and it has helped them become more consumer-centric on the front-end (the topical service you receive from your applications). To provide you with the optimal customer experience, applications need your data—there’s nothing wrong with this if the data is kept safe.

Most people have become addicted to convenience and its imperative that businesses improve their systems to ensure that data is processed for consumer convenience without putting their personal information at risk. This along with a few other features are undermining businesses’ ability to fully leverage the potential of data.