Using acronyms doesn't help attract a non-crypto target audience. Calling it a DEX doesn't tell anyone what that means.

I think we should be spelling it out...

"Distributed Exchange", "Distributed Forex", "Peer-to-peer Exchange" etc.

Also, it would be really awesome to have the same bandwidth limiting algorithm STEEM has on BTS. That would have the same effect as suspending the fees as you suggest.