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RE: Hertz currently at $1.00 (09/05/18) - will depreciate to $0.86 by next wednesday (16/05/18)!
Don't get me wrong I certanily appreciate the initiative but I still struggle to understand the need or use case of such type of asset.
It's primarily an experiment, this type of asset hasn't existed before. There will likely be subsequent ABAs which introduce improvements such as amplitude reflecting bts:reference_asset amplitude|variance.
If you read the whitepaper it explains some potential uses and trading patterns, buy low sell high then short high buy low, repeat. Not financial advice though, please do your own research ;D