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RE: BitShares fees, the Fee Schedule and DEX profitability.
One of the easy ways to figure out the right fee structure is to look at what the competition is doing particularly competition that has done homework (Banks, Brokerage Companies, Credit cards, and Other Crypto Trading platforms) and copy those fees. It is a good point for comparison. Lets not discount the experience and value of hundreds of companies that that have had thousands of teams for many years try and adjust these various fees. For a simple comparison the average American pays about $1.55 in transaction fees on every credit card purchase of $55. This is about a 3% fee. By comparison the BTS transfer fee is 0.1 BTS which is about 2 US cents.
I would like to point out that the merchant pays most of these fees, not the consumer. The average american uses a credit card about 1.5 times a day. There is a very complex fee structure in Credit Cards, per transaction, a % of each transaction, monthly terminal fees and more. On the consumer side, there are monthly fees, signup fees, cashback bonuses, and the big one Interest Fees. (This is where banks make most of the money.)