The main reason is that it is so many different things. It's not selling a single product. That is the greatest strength of BTS. There isn't even a single point of failure withing the eco system. If MSFT lost Xbox division or Alphabet lost YouTube, they still have many more things going on. It's the same story with BTS. That's why I'm holding it.

Hopefully BTC would also help to make the market less tied with BTC. The community around is going nuts. They have no governance or whatsoever. Other great coins like Dash are only providing one service. Although they are amazing, it's hard to sell it to people as superior to BTC since too many people are biased towards BTC.

Of all things what I'm cheering the most is for BTS to cut down the influence of BTC so that the other coins can shine.