OPIRIA & PDATA: A blockchain based platform for buying and selling personal data

stazhao (61)in #bitcoin • 6 years ago (edited)

What constitutes personal data and what makes it so important?

Personal data basically means what our choices are and what we prefer in our daily life, it includes our choices of food, clothing, electronic gadgets, internet browsing and so on. The companies all over the world need this data in order to develop new products and services to match the requirements of their consumers. At the moment our personal data is stolen without our knowledge or consent and then its sold for huge money. According to one estimate this stolen consumer data has a market value of approximately $250 billion a year and the consumers are paid not even a single cent.

What does Opiria do?

Opiria-platform and PDATA Token have created a completely decentralized and democratized blockchain based platform for transparent and secure buying and selling of personal data without involving any middle man. The need for personal data is growing and the companies all over the world are desperately looking for methods to collect the personal data of their consumers which will help them in developing new and innovative products. In addition to that the companies need this data to plan their strategies to target the specific consumer base.

Opiria-platform provides an opportunity to the consumers to sell their personal data direct to the companies and hence earn money out of it. The companies have an advantage of buying personal data direct from the consumers without involving any brokers and compensate the sellers with PDATA Tokens.

PDATA Token is just like a currency that measures the value of personal data and allows its trading with the help of smart contracts on blockchain in a secure and transparent manner.
Opiria platform will be the world’s largest decentralized blockchain enabled marketplace that will connect the consumers directly with the companies without the need of any middlemen.