Amazon purchases 3 domains related to Cryptocurrency!

amazonethereum.com, amazoncryptocurrencies.com and amazoncryptocurrency.com 3 new domains just registered by Amazon

https://www.cnbc.com/2017/11/01/amazon-buys-crypto-domains-bitcoin-ethereum.html

Before we get TO excited, Amazon signed up for the domain "amazonbitcoin.com" about three years ago. Amazonbitcoin.com takes you straight to Amazon.com.

Is Amazon just securing these domains for future use or is an announcement in the works?
The reality is Amazon gift cards have always been available to purchase with Bitcoin. Amazon direct Bitcoin payment however would give massive credibility to cryptocurrencies in the eyes of retail and the consumer, pretty much squashing the "Bitcoin is a fraud" argument overnight.

What do you all think? just more hype?