The Momentum Platform transforms the way companies do marketing

The blockchain technology changes structure of the customer relations in the market and envelopes more and more branches such as medicine, banking, insurance. The advertising industry is no exception. The blockchain will help to radically change the relationship between participants of the advertising market, to increase the efficiency of advertising campaigns and at the same time to cut down expenses of advertisers.
On the one hand, today advertising helps to make a reasonable choice of goods, contributes to the expansion of production and increased competition, stimulates consumer spending and supports the existence of the media. On the other hand, advertising in search of the target audience attracts the attention of people who are not interested in the product or service. At the same time, the producers of advertising creatives often do not neglect the most annoying slogans and repulsive images. Honestly, the very word "advertising" is unlikely to cause anyone positive associations.
Adaptation to unwanted advertising on the Internet generated the phenomenon of banner blindness, namely the ability of Internet users consciously or unconsciously to ignore the hype or information which contained in declarations. When the chain of intermediaries to infinitely extend to comes for assistance another chain – the blockchain. The blockchain it a transparent system in which the advertiser and the user interact directly and by mutual consent. For example, I give the advertiser information about my interests, and he shows me relevant ads. Thus, the only intermediary, in this case, it the blockchain technology on which everything is tied up.

The MobileBridge Momentum is the revolutionary platform based on the blockchain technology which is intended for marketing automation. The platform allows companies to directly interact and reward their clients for commitment to a brand, its support, and provision of data. With the MobileBridge Momentum platform, customers can earn cryptocurrency investing only their time, attention and goodwill in promoting of those companies which are pleasant to them.
Today the MobileBridge platform already successfully functions and is used by some of the most respected global brands, such as Burger King, Volkswagen, Dansk Supermarked and Pirelli.

What revolutionary changes does offering the MobileBridge Momentum platform?

• The understanding of needs and preferences of customers.
  An essential element for the successful operation of any company is the orientation of consumers on the relevant content and promotions. On the MobileBridge Momentum platform, consumers will be able to help companies learn about customer preferences by completing extensive questionnaires and answering important questions.
  Thanks to consumers who consciously of sharing their data in the advertising purposes, on the platform will create more relevant profiles of users with much more abundant and exact data. If before the sellers were looking for new buyers to blindfold, then now began impossible to see advertising of engine oil at a women's forum. In other words, the advertiser, at last, can proceed from preferences of the audience.

• Promoting of the companies in the broad community.
  The benevolent and objective opinion of people and also independent reviews of the companies, goods, and services can significantly influence the image of the companies. Therefore users of the MobileBridge Momentum will receive a reward for their exciting ideas or actions, for example, distribution of various information materials, the creation of reviews and ratings of new products which they have bought. Consumers who share information about their purchases, offers and feedback will be immediately rewarded for their work.
  Such an approach will be not only the dominant lever of feedback but also the assistant through which studies the modern market of services and quality of goods.
  But unlike from today's options of encouragements, only the honest, impartial opinion, and not a hired positive reviews will be welcomed.

• The MobileBridge Momentum allows of App users invite friends to download the app, and both sharers and downloaders will reward with tokens. For advance a particular brand, you will be able quickly to create the community of interests, for example, the community athletes, fans of music, movies or cookery.

• The MobileBridge Momentum platform offers users complete control over their the data. The transparency of the blockchain data will also allow consumers to feel comfortable because the companies won't be able to manipulate these data. All this will say to consumers that information and data which they see are actual and exact. And it just what is wanted by consumers.

What opportunities for the marketing companies open thanks to the MobileBridge Momentum?

• The platform allows the companies to define and create the personalized advertising focused on the user.
• Based on existing data, to advertising on the client's mobile phone launched at the right time based on its location, time, weather or any other attributes available in the system.
• Instruments of formation of the loyal relation of potential clients to the firm being promoted will allow increasing image of company and recognition of a brand.
• The marketing companies will be able to create own unique working processes which will start at "the mobile moment."

What are the benefits for consumers of the MobileBridge Momentum?

• No annoying spam and obsessive irrelevant information.
• Receiving rewards of interaction with advertising and providing to the data on user preferences.
• Consumers, it will be offered not only to buy, but also to advertise goods and brands which are pleasant to them.
• User freedom of choice, what data to provide and in what quantity.
• Safety and transparency of storage of the user data.
• Rewards will collect in one purse where they can be exchanged for currency fiat or other cryptocurrencies.