I think it is meant to be a disposable, consumer version of Bitcoin to compete with Apple Pay, etc. And Bitcoin classic remain as the collector coin. I think it will start cheap and stay cheap. Doubly so because of the free hand outs. They should have done a "10%" hand out instead so you got 10% of your Bitcoins in Bitcoin Cash. This would have injected some value in it and it would have had 10% more value in peoples minds than it would have if it started at ground zero.