Paragon decided their own market value, before they finished crowdsale....and it keeps falling. And I don't mean they set a value based on interested or already invested people. They just said, it's worth a dollar. Essentially it would have be backed up by a dollar for that to be true at all times...and it's already not. This also lends to what I have responded to just below this....they aren't worried about comparing it to bitcoin, because they trade in fiat. These tokens provide a layer of security for a high risk business with too much liquidity at the store counter.