BitClave ICO - Decentralised Search

Hello CryptoWorld,

This is Satish from India.

Today I am making article on BitClave ICO - Decentralised search Engine.

Presently advertising industry contains of around 550 billion dollars.Out of all types of advertising digital advertising is increasing at a incremental rate due to high usage of Smart devices for social media and other every day use. Mostly everyone interaction with smart devices would be increased definitely due to huge potential for Internet of things market in near future. So resulting online advertising is the main area to be concentrated by businesses and advertising companies.

Problems in present Advertising

Currently the online advertising is ineneficient. Businesses paying exorbitant fees for advertising to leading companies like Google, Facebook, Amazon to reach users. But they don't have any guarantee that the ads will be converted into sale or even they don't know the ad traffic is genuine or not. Mostly the 50% adtraffic is creating by bots and resulting businesses are paying heavily to middleman for no result and this leads to increase in price of products and customers also paying higher value for lesser value product. This lose - lose situation for both.

In offline advertising also every advertising company trying to reach mostly to the users who are not interested or not care to use the product by using "hit or miss". In this type messages will be sent to huge audience irrespective of who interested in product for buying, If message reaches to potential buyer then they will try to buy the good otherwise remaiming all are waste of expenditure.

Security of consumer data is also a huge problem in present Advertising industry. Mostly advertising companies big giants are Google, Amazon, Facebook are watching our data and analysing continuously by using data analysis and machine learning to know the consumer behaviour and in private they are selling this data to others at a very huge prices. This is creating more fear and risk to the common people from being theft of their personal information. Now it is an urgent requirement for protection of consumer data privacy. And even some of the governamants are initiated to give directions to new startups and existing companies like when they build software for consumers, the consumer data privacy is to be considered in mind and should be given at a higher priority.

To overcome all these difficulties and to create transparant, secured, Trustless Business - Customer value chain BitClave is introducing decentralised search to the markets by using emerging technologies like Blockchain technology. It ensures the data is stored and recorded at a encrypted manner by using cryptography without having single chance to leak the customer personal data and it using Zero proof Knowledge in Blockchain for customer data privacy.

BitClave is completely eliminating middleman like Amazon, Google, Facebook by providing direct access between business and customers.

They can target the customers based on rating and potential of customers and this will completely eliminates the unnecessary spending and optimises the advertising budget and creates conversions from ads to sales. Ultimately Return on Investment of advertising increases. Not only this customers also offered payment to view the ads. At last product prices will decrease due to less expenditure incurred by business and customers also gets their product for reasonable prices and even getting paid for viewing ads. It is Win - Win for both in the new model.

The main innovation of BitClave is distributed Blockchain based system called BitClave Active Search Engine (BASE). It enables to store and manage vast amount of data relating to customer Activities in Activity ledger like how Bitcoin stores currency transactions in ledger. The customer activities include accessing door with bio metric, payment with mobile app, cloud services are automatically processed with **"Attestation points" (AP).

Any entity is capable of observing retail activity and establishing a notion of customer identity as an Attestation point. AP may exist in either pysical or digital domain. APs include Smartphones, mobile apps, wireless network elements, point of sale terminals, landing pages on website, HTTP redirects and so on. Many of APs are already deployed in physical and digitally but serving for other purposes. Any AP is capable of creating data entries in ledger. But only those APs owned by customer or by entity with existing customer relationship will be able to include encrypted information about customer identity.

Now BitClave want to introduce it's platform token called BitClave Customer Activity Token (CAT) for the activities within BASE system. CAT tokens will be used to reward within the system for all sorts of services, It completely gives freedom of power to producers and consumers by eliminating the centrally concentrated power in the hands of large ad companies. Till now large companies are cashing the consumer data and earned lot of money. But now it's impossible for them to do illegal practices. BASE system gives privacy to customer data and consumers only can cash out by providing their valuable data to whom they want. Consumers and retailers can interact directly without any middleman, so that both can be benefited from this system.

Type of Activities in Activity Ledger

INTEREST : A customer side AP can publish a shopping preference, item of interest, or personal preference

OFFER : A retailer can publish a short term for discounted items or services, to include an expiration time among other offer details.

For Example Usage of INTEREST and OFFER activity in Auto- Marketing
Direct Marketing can leverage explicit INTEREST activities created by Potential Customers, Retailers can analyse the numerous INTEREST posted on the ledger to identify potential customer matches and create direct to consumer advertisements or discounts using OFFER activities. To act on an OFFER that matches a customers stated INTEREST, they can create a smart contract with the retailer that includes incentives to viewing ad, visiting the store, and for test driving or further interaction retailer - customer interaction. In view of retailer perspective, providing these incentives to potential customers is less costly with high ROI compared to paying an ad service provider.

Through the Attestation points (AP) every activity of the consumer will be recorded in Blockchain cryptographically. In Malls mostly at entry points of APs, the activities (Arrive, Depart) will be recorded in Blockchain and in return data providers will be rewarded with CAT tokens and Retailers can access the activities like Arrival, Depart, Buy, Sell type of consumers through AP as like public key without knowing the identity of consumer. It will enable the retailers to concentrate particular category of consumers for their advertisements and through this they can reward high amount to new and loyalty customers. CAT value depends on amount of AP data available in BASE ecosystem.

Once BASE Blockchain has sufficient activity, further role of CAT to facilitate smart contracts among parties in the ecosystem

1. Customer registration with retailer, loyalty programme via smart contract, In this contract will reward to customers who enables the retailer to access the data within retail environment.

2. Contract to exchange CAT to purchase coupen from retailer, or direct purchase through CAT.

3. A retailer and customer can create a smart contract contains that the retailer will reward to customer when he attends for product demos.

At first in the initial stages BitClave concentrates on online search engine to create a ecosystem based on INTEREST and OFFER activities for every industry. Later they will deploy smart contracts for Arrival, Depart, Buy, Sell at physical AP in storelocations.

Bitclave will create a convenient ecosystem for B2B and B2C businesses. And it will be as like Facebook for Social networking.

The Team is well experienced and BitClave CEO Alex Bessonov is worked as Former CSO in LGE

I hope BitClave will bring colours into life of retailer and consumers in near future.

The Pre sale details

• Pre-Sale begins TUE 25th JULY at 11:00 AM GMT
• Pre-Sale ends TUE 1st AUGUST at 11:00 AM GMT or 48 hours after soft cap is reached

1 CAT = 0.05 USD (ETH and BTC rate will change dialy to match this rate)

• $1.5m soft cap
• $2 minimum purchase
• 50% discount before soft cap
• 35% discount after soft cap for the following 48 hours
• ETH and BTC accepted

To contribute in Pre sale visit : https://fundraiser.bitclave.com/signup

To know more about BitClave see whitepaper from https://www.bitclave.com/whitepaper

Bitcointalk Profile link : https://bitcointalk.org/index.php?action=profile

Bitcointalk Profile name : Satish147