Nothing wrong forsay unless your running a business/service. The service should be as neutral as possible. I don't like services getting to political. For exp, Bitcoin(dot)com is one of them that went to far. I don't mind BCH but services like Bitcoin(dot)com make me dislike them more. Hence being neutral atleast in the service/application layer is better: )
We all love(shill) our crypto/stuff but not everyone should do it.