A Purple Cow Is Always Memorable and Recognizable…!
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Hi, Steemians!
There is a whole lot of competition in the world of business today. If you want to make a name for yourself in any strand of economic presence, you need to understand the value of uniqueness.
This is where the argument of the purple cow comes in; the technique that many entrepreneurs and dreamers use as a conscious weapon to turn the tide of chance to their advantage and achieve success on a large scale.
To understand this technique, you need to first consider how the human mind works.
Imagine that you are backpacking across Europe. You come across many interesting sights that challenge the depths of your imagination. You find some of these sights more memorable than the rest.
Some of them even stick in your memory for many years to come. But what is this different element that stimulates your memory in a more profound way?
The mechanism is basically like this: Imagine that you have to cross a road everyday to get to work. On the road you see a herd of cows. One day, you notice something different. On the side of the road, there is a purple cow minding its own business.
Now, understandably, we do not have purple cows. The memory of seeing a purple cow for the first time is always going to remain with you. Because that is something unique and unprecedented.
Not to insult anyone’s unbridled allegiance to the human race, but if we assume that we are all cows of a herd in society, then the cow that stands out among the rest is the purple cow.
If you want to be seen or heard, you need to do something different. You need to do something unique.
It should be noted that this argument is not a question of value. Value in itself is a whole different problem that we do well not to get into. The thing we are talking about today is that doing what everybody else is doing or even imitating them is not going to get you anywhere.
If you want to be heard, then do something differently. In a world of normal cows, be the purple one; the purple cow that catches the attention of everyone who sees it.
In the world that is striving for ordinariness, a person with creativity and perspective always stands out. The power of the world is always eyeing a person like that out.
In time, a purple cow has more opportunities than any other cow in the herd. Strive to be different and unique.
Look at society’s problems from a different angle and find solutions that are new. Bringing your purple cow to consciousness is one of the greatest efforts you could undertake in the road to success.
A BIG HUG!!!