Blockchain startup Mass Network will offer users a pullback in bitcoin for viewing ads with Dec

Project Mass Network — another attempt to revive the market of Internet advertising, only this time with bloccano in the role of a shot of adrenaline. The authors of a startup I want to pump up rapidly deflate the bubble of online advertising, paying users for viewing advertising content, and the right of collection and processing of their personal data — and instantly.

Now users often unwittingly give the big players private information about your browsing behavior. The idea is that in return they must receive relevant and useful commercial information, but in practice, advertisers are still promoting almost blindly, because of what their target audience goes only to the obsessive and almost always useless advertising. More than 90% of Americans believe that they have lost control over access to their personal data and make sure that advertising companies use them at their discretion.

Low efficiency of advertising targeting is compounded by the growing banner blindness audiences and the increasing use of ad blockers. For 2015, the advertising industry suffered a shortfall of about $22 billion because of adblocker, the activity of which increased by 41% over the past 12 months, reaching 198 million active users.

Trying to fight it, the giants of the advertising industry is not the first time I come to the conclusion that perhaps they should make their allies, and to share with them the advertising revenues. The idea itself is nothing new — but through technology, the blockchain, may she finally have the chance to earn.

The Network team Mass United giants blockchain industry and the advertising world, among them representatives of such companies and startups as Colu, Mycelium, Evernote, BitFury Capital, Deutsche Bank and IBM, and at least two major bitcoin company are negotiating about participation in the project.

The project created "bitcoin super heroes" (among which is Charlie Shrem) allows users to monetize the usual surfing the net, allowing you to receive instant rewards for viewing advertising content via the built-in P2P infrastructure based on the blockchain.

Users Mass Network will pay the Coin for cryptocurrency Mass viewing of sites connected to the network, and viewing of advertising messages. Mass is a product for consumers, webmasters, advertisers, and platforms for data processing inside of the framework, real-time bidding (RTB).

Dmitry "Russ" Maraschek, production Manager of the company Mycelium, explained that Mass Coin will exist based on the bitcoin Protocol and have the same properties, including transparency, security and speed of transactions but excluding the blatant volatility". According to the authors of the project, others fully functional blockchains, in addition to bitcoin, there is. So the blockchain is a bitcoin, say the representatives of the project, apparently, adhering to the concept of bitcoin maximalism.

On the website Mass Network published prospectus ICO, which explains how users can participate in the financing of the project through the purchase of Mass Coin. The token project is positioned as a singly produced virtual currency (one trillion coins, of which 700 billion will be distributed to the ICO investors).

To test the service of the Mass, will have to wait a few months: one-time release Mass SOP will be completed on 1 December 2016, the last and only remaining distribution of coins will take place on 2 December. Additional information about the project is available on the official website of the project.

However, from our point of view, this project does not solve fundamental problems of modern online advertising: extremely low relevance level. Any types of targeting and retargeting are not yet able to achieve more than to show ads on the issue, which you once googled and have already found out or on the product that you already bought. In reality, of course, users don't need to pay for advertising is ridiculous by its very nature; the user need is that will help him to spend money on something they need, as efficiently as possible. Want to go to the gym? That's just a new hall selling tickets at a third of the price. Update a wardrobe? In your neighborhood recently opened a outlet in your area. And so on.

In fact, there is familiar to almost every advertiser economy rollback. Involving users in the financial, advertisers can certainly achieve turnover growth of the advertising market — which is beneficial to both advertisers and marketers to advertisers, allowing the first to make more money, and the second is to show growth of indicators in reports to superiors. But without an increase in the effectiveness of the advertising is still advertising bubble inflating, comparable, in fact, good old click fraud advertising is not those who need it and those who benefits from it. To pay in the end for it all to be the ultimate consumer of goods and services.
Source: https://mass.network/