MEDIA PROTOCOL AND ITS DECENTRALIZED APPROACH TO CONTENT DISTRIBUTION

For many brands and publishers, digital advertising has made it such that the only way to promote your content is through established platforms that have the target population for the content or product being pushed. These platforms get to dictate a lot of variables in the content market which in most cases tend to profit these hosting platforms more than content producers and publishers. However, this is set to change depending on the adoption of Media Protocol which comes in to solve the issues of content distribution and promotion through its platform. Media Protocol converts content by brands and publishers to smart URLs which can be loaded up with tokens rewarding consumers for accessing the content through these URLs.

Changes Media Protocol can bring

Just consider the number of hours the average person, or even you spend consuming content from various publishers. There are news stories that people follow on different topics, for example, most football fans are now consuming a lot of content from the world cup through videos, podcast or articles online. Some people may be into tech following what tech gurus and entrepreneurs like Elon Musk do periodically. Consumption of these content is mostly done online, through various devices hosted on different platforms, mostly in a centralized fashion.
Any avid consumer of any type of content will find Media Protocol quite advantageous. It incorporates the use of incentives rewarding anyone using the platform whenever they consume content. This simply means that through Media Protocol, enthusiasts and fans of various types of content will be rewarded for their love of these content. Rewards not only come from consumption of content but also from sharing the content. These tokens are not just some intangible means of gratification, they have real uses on the platform which users can find of great benefit. For example, accumulated tokens, they are known as Media tokens, can be used to pay for subscription services on premium content which may require subscription.
Normally, content producers come up with really great content and post the URL to the content in platforms that contain a large active user base such as Facebook where creators hope that their target market will click the URL and enjoy their content. For URLs to feature in these platforms, content creators and publishers have to pay for the services. The price is normally leveraged on the number of people present in these platforms but lately, number of clicks has dictated the pay in what seems to be like a ‘pay on commission’ set-up. Regardless of the improvements made, charges are still high and the control and power given to these hosting platforms may sometimes be too much to the extent of dictating the type of content producers need to work on. This is a set-up that Media Protocol improves by introducing the Media token as a utility token for paying for such services. Media Protocol aims to drastically reduce the charges and also make the content market frictionless.
Media Protocol caters for both ends of the content market by providing cheaper services for publishers, creators and consumers of content.

Media Protocol Ecosystem

Media Protocol understands the needs of their ecosystem. They understand what it takes to disrupt a system that has been there and that people are used to. Through blockchain technology, Media Protocol will have a way of ensuring that the content market becomes decentralized, safety of client data assured and that transparency reigns in this new system. Their ecosystem is well equipped covering all the basics plus extra features that will enable Media Protocol to excel.
The following are the elements of their ecosystem,
• Media Protocol. Media Protocol is in fact a smart contract that allows the reward-based economic model to exist whenever Media Protocol is integrated into a third party decentralized application. The smart contract allows for token exchange within the Media Protocol ecosystem which is essential for the running of the economy. Trading of Media tokens will also be taking place according to Media Protocol. Trading will occur in different exchanges that will accommodate Media tokens. The trading of Media tokens will also be made possible through Media Protocol. The tokens can be traded for fiat or cryptocurrency showing the potential it has with the wider market.
• Third-Party applications. These are essential as they may provide or host content intended for user consumption. It is also important to have decentralized applications to provide developers with the chance of showing their creativity and applying Media Protocol in different areas other than what it was intended for. This can help Media Protocol grow its scope overtime. For Media Protocol to have a large user base, it will need the help of different decentralized applications which meet different needs thus attracting people with all kinds of interests.
• The ecosystem also consists of Cryptocatnip, a sort of guide or example as to how Media Protocol intends to work. Cryptocatnip is the proof-of-concept of Media Protocol. It should prove to anyone doubting the project and the platform that Media Protocol is indeed a project that could decentralize efficiently the content market. It also gives developers a sort of direction on how to come up with decentralized applications that will be well suited for Media Protocol. Developers will not have to read extensively or learn new skills to understand how the architecture of Media Protocol as Cryptocatnip will explain this through its existence, acting as a cheat to understanding Media Protocol.
• Integration support for developers. Media Protocol would obviously want its platform on as many devices, mainly on Smartphone devices as a large portion of the earth’s population either own this or have access to them. Smartphones can mainly be divided into two categories, those running on Android and those running on iOS. Integration support will be provided through SDK for both categories together with other developer tools that will make decentralized app development for Media Protocol easier. Extra services such as documentation will also be provided within the Media Protocol ecosystem.
• Publisher tools that will advice Dapp owners on how to submit URLs to Media Protocol will also be in the ecosystem together with analytics tools which would provide both Media Protocol and Dapps with statistics touching on various areas within the platform.
The build of the ecosystem shows the strategies that Media Protocol has in store to make its platform easy to use for any developer. By Taking care of the basics, Media Protocol has created a marvelous foundation that other developers can continue building on for a better platform.

Set Ground
Over the past couple of years, digital advertising has taken center stage reducing the amount spent on other forms of advertising while increasing the budget for online marketing and advertising. Online campaigns are proving to be far more effective compared to any other form of creating awareness. Lately, there has also been a shift, moving from desktop to mobile advertising as more people use smartphones and are likely to view these ads on smartphones compared to desktops or laptops. This shift is preparing the ground for platforms such as Media Protocol who can capitalize on this opportunity to provide advertisers with a ready market and statistics on how to advertise and who are likely to buy into the ads. Of course, this data will only be taken when users agree and all personal data will remain confidential.

Token advantages
As aforementioned, consumers and content producers are set to gain from the use of Media Protocol. Consumers will receive rewards depending on how they interact with the content. Sharing the content will also earn them some tokens as well. The impact of their sharing and interaction will determine the amount in tokens publishers and creators will give them. Creators and publishers can regain some of the tokens they reward users from tips. Consumers can use their tokens to tip publishers or creators who have outdone themselves or simply satisfied their appetite for that particular content. Trading of the tokens gained will also be possible as previously stated.
It is important that consumers interact with the content distributed. Their participation increases value of the content by providing valuable data that can be monetized. It also helps creators and publishers have different groups of consumers who they can use to attract advertisers. Curated lists of potential clients (their data remains anonymous) sets the ground for a more effective ad campaign.
Media Protocol has also crafted its platform such that there will always be a need for Media tokens wither by publishers or consumers. With a limited number of tokens to be circulated, the value of Media tokens is likely to rise overtime which will be an advantage to early purchasers and owners of the tokens. If interested in the tokens, you can register for the sale through the following links.

More information of Media Protocol and its token economics including its advantages can be obtained from their official website or through the following links
Website
WhitePaper
BusinessPaper
Pre-Sale Application Form
ANN Thread
Telegram
ANN Telegram

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