I think it's paradox. On one hand we're focusing on value appreciation of Bitcoin and don't move them on the other hand we need the exchange of value for real mass adoption. I think everybody should begin to use cryptocurrencies like regular money to force the adoption progress.. if not.. others will do with centralized, controlled money. HODL should be just one part.. the other part should be teaching people how to use Bitcoin in daily life. The needed apps and stores should soon emerge and the Lightning Network or initiatives like by [Paypal] support that. I hope soon many people see cryptocurrencies as real money or cash like the USD or EUR. That's the real breakthrough! Thank you!