I think the low-hanging fruit is getting people to make predictions using $REP token. Sports betting or any type of vertical where people are passionate about outcomes would be the best place to go.

There are winners and losers in every prediction. Winners will keep betting until they lose and losers will keep buying $REP to make future predictions.

When the outside world can view the reliability of the predicted outcomes, more attention will be attracted.

I like that $REP token has true utility where users can participate in prediction markets if they choose, those activities can lead to more buying, selling, and holding of the tokens and further development of the project to benefit the future.